09/26/2024

Address:

320 S Canal Street

Job Family Group:

Customer Solutions

This role is responsible for leading US P&BB customer acquisition and growth strategies as part of the US P&BB strategy to expand BMO’s market presence and efficiently drive aggressive customer growth across all markets, segments, and channels.  The role will lead the key pillars for strategic new customer growth beyond traditional product pillars (deposits, lending, card, etc.) in US P&BB.  The role will work to develop new, distinct approaches to maximize acquisition using data to optimize by market. The role will also work with segments on new opportunities (e.g., newcomers) that wouldn’t be addressed through traditional product lenses, as well identifying potential partnerships that could drive acquisition.  The role will be targeting aggressive growth in customer acquisition through strategy development and market execution, strong multi-channel marketing campaigns to drive new customer acquisition across the US, increased marketing spend in select target markets, and increased conversion of digital deposit leads.  This position will establish partnerships to expand the Bank’s reach, build data analytics capabilities to inform acquisition strategies and decision making, and measure performance for continuous improvement. 

• Develops and implements comprehensive customer acquisition and aggressive growth strategies aligned with the bank’s strategic vision and overall business objectives.

• Creates data-driven plans to target new market segments and maximize user engagement and retention.

• Identifies and builds strategic partnerships with other organizations to expand customer reach and enhance acquisition efforts.

• Works with product and marketing teams to optimize customer offers in support of acquisition.

• Oversees the creation, execution, and analysis of multi-channel marketing campaigns to drive new user acquisition.

• Collaborates with marketing, product, and data analytics teams to optimize campaigns for maximum effectiveness.

• Manages the offer fulfillment process and technology.

• Utilizes customer data and analytics to inform acquisition strategies and decision making.

• Monitors and analyzes key performance indicators (KPIs) related to customer acquisition and growth, such as customer conversion rates, lifetime value, and cost per acquisition.

• Uses data insights to adjust strategies and tactics for continuous improvement.

• Designs and implements effective acquisition processes to maximize user engagement and customer satisfaction.

• Identifies and addresses any friction points in the acquisition journey.

• Defines and implements key enablers to effective acquisition across channels and segments, influencing key sales channels (branch, digital, specialized sales) to ensure effectiveness.

• Identifies and mitigates risks associated with customer acquisition efforts.

• Ensures all acquisition activities comply with regulatory requirements and internal policies.

• Within the mandate of this role, promotes and supports the Bank’s risk culture including ensuring employees understand their accountabilities for risk-taking activities, promoting an environment of open communication and effective challenge, and establishing the “tone from the top” through leading by example.

• Complies with the Bank’s Risk Appetite framework and ensures risk-taking activities remain within agreed limits and comply with all regulatory requirements.

• Role models driving simplicity and productivity enhancements for optimization across groups driving continuous improvement on key measures.

• Activates our winning culture, aligned with Purpose. Ignites engagement by aligning our culture to our strategy and fueling exceptional execution.

• Fosters diversity, equity and inclusion and creates an inclusive environment for all employees by eliminating barriers to inclusion.

• Develops leaders, plans for succession, and fosters a high-performance culture.

• Drives top talent acquisition and retention, developing organizational capabilities to drive competitive advantage.

• Leads and mentors a team with diverse risk and business experience, skills, and orientation.

• Leads, promotes, and reinforces the Bank’s Ambition; personally, role models One Bank leadership; drives sustainable improvements in customer loyalty and business growth; adheres and supports enterprise customer experience and brand standards.

Qualifications:

• Bachelor’s degree in marketing, business, or a related field; advanced degree preferred.

• Minimum of 12 years of experience in marketing sales, or customer acquisition within the retail banking or financial services industry.

• Proven experience in customer acquisition and growth roles, preferably within the retail banking or digital banking space.

• Strong knowledge of digital marketing strategies, including SEO, SEM, social media, email marketing, and content marketing.

• Strong knowledge of retail branch sales.

• In-depth understanding of the retail banking sector, including products, services, and regulatory environment.

• Awareness of current market trends and competitive landscape in retail banking.

• Strong leadership and team management skills, with experience leading and mentoring teams.

• Deep understanding of digital marketing channels, tools, and best practices.

• Strong analytical skills with the ability to interpret data, make data-driven decisions, and translate insights into actionable strategies.

• Excellent communication and interpersonal skills with the ability to collaborate across lines of business and influence senior leaders.

• Strong critical thinking skills with the ability to develop long-term vision and plans.

• Ability to thrive in a fast-paced environment focused on aggressive growth.

Please note the target base salary range for this specific position is  noted as a range from $190,000USD to $265,000 USD

Salary:

Pay Type:

Salaried

The above represents BMO Financial Group’s pay range and type.

Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group’s expected target for the first year in this position.

BMO Financial Group’s total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit: https://jobs.bmo.com/global/en/Total-Rewards

We’re here to help

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.

As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact.  We strive to help you make an impact from day one – for yourself and our customers.  We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.

To find out more visit us at http://jobs.bmo.com/us/en

BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. BMO is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.

Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO, directly or indirectly, will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.