Assistant Manager, Marketing

Posted:
2/5/2025, 4:00:00 PM

Location(s):
Kuala Lumpur, Malaysia ⋅ Federal Territory of Kuala Lumpur, Kuala Lumpur, Malaysia

Experience Level(s):
Junior ⋅ Mid Level ⋅ Senior

Field(s):
Growth & Marketing


Job Description

  • Drive business growth across all target segments via acquisition and retention initiatives that hit business objectives and build brand loyalty.

  • Responsible for the end-to-end design and execution of strategic campaigns including concept ideation, media, go-to-market strategy, and budget planning - Main focus on Movetix, Duty Free, partially on partnerships and platform campaign support.

  • React fast to mid-campaign performance and optimize in between campaign activities.

  • Analyse reporting and data across marketing campaigns, using data to drive better campaigns through a test and learn approach.

  • Work with key stakeholders and supporting functions (internal and external) to deliver high-quality work for creative, PR, events​,​ partnerships, etc.

  • Proficiency in planning and executing Integrated Offline and Online channels.

  • Able to use consumer insights and human psychology to come up with and develop creative marketing tactics.

  • Proven ability to orchestrate large campaigns spanning numerous marketing channels.

  • Results and performance driven, preferring data to drive your everyday decisions.

  • Possess a hands-on mentality and an analytical and structured way of working.

  • Able to operate successfully in a lean, fast-paced organization to scale quickly.

  • Self-motivated with a focus to exceed set goals.

  • Comfortable adapting to new technologies.

These are skills that are ‘nice-to-have’ and will make you stand-out in the job application:

  • Highly adaptable and creative - critical as the marketing field is constantly evolving.

  • You have a natural impatience for the status quo and insist on looking for improvements.

  • You hate the phrase “the devil is in the details” because you think that’s where the fun is.

  • You excel at, and love working in a fast-paced, always-changing environment.