Employment Type

Permanent

Closing Date

9 Oct 2024 11:59pm

Job Title

Senior Marketing Specialist

Job Summary

Job Description

Small to medium sized businesses contributed one-third of Australia’s GDP in 2022-23. That's a $590 billion sector, and it's only growing year-on-year. To help support them, we’ve created Telstra Business as a new function to take care of their tech and connectivity needs, so they can get back to what they do best.

Within Telstra Business, our Base Management group designs and executes strategies that maximises lifetime value of our small and medium business customers.

As a Senior Marketing Specialist, you’ll play a leading role in the identification, development and management of a portfolio of marketing programs that support our small and medium business customers, leveraging best practice journey and communication design to convert business strategies into integrated, multi-channel customer journeys.

You’ll be responsible for keeping our customers informed and engaged across products exits, migration to digitisation and other mandatory communications. We are looking for someone who:

• has a passion to push the envelope on tone of voice and creativity to surprise and delight customers in moments of truth that usually are regulatory-driven or potentially pose an undesirable outcome from a customer perspective.
• have a passion for data, working on complex data and using your customer-centric mindset and insights to create meaningful customer journeys to ensure low responsiveness to frontline teams.
• Is a team player, nothing is too big or small.

Key Responsibilities:

• End to end ownership of a range of communication journeys and below-the-line marketing campaigns through ideation, design, development, execution, review and continual improvement phases – including journey mapping and design, briefing to agency, critiques and feedback, approvals, build, QA and launch.
• Synthesise the overarching Telstra Business Base Management strategy and proactively lead the development and co-ordination of Marketing campaigns to support key product changes, mandatory initiatives and help drive optimisation across the channels.
• You will have a track record of planning and executing multiple campaigns to hard deadlines with competing priorities and will work well under pressure.
• Lead the analysis of comms performance, identify areas of improvement, and drive continual enhancement of communications strategy and execution for all marketing activity in the mission.

• Represent the mission back into the marketing chapter and integrate with planning and processes, budget forecasting and governance, brand policy, etc.
• Establish and manage relationships with key internal and external marketing partners.
• Lead and embrace the ways of working mindsets and practices for the team.

About You

To be successful in the role, you'll bring skills and experience in:

• Degree in Marketing or equivalent senior experience.
• At least 5 years’ experience in developing and executing customer-facing comms and launching new products to market. 
• Lead execution of best practice, data driven customer communication design (including but not limited to eDM, DM, SMS, Push, OTM and Paid Digital channels).
• Have a track record on planning and scheduling multiple campaigns to hard deadlines with competing priorities and stakeholders.
• Coordinate an ecosystem of journeys and campaigns with different objectives, at different times, driven by different data.
• Manage in house and external creative agencies.
• Source, integrate, and use data to drive personalised experiences.
• Knowledge of and execution through marketing tech platforms.
• Experience SFMC would be an advantage.

If this opportunity sounds like a perfect fit for you, we'd encourage you to apply!

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We’re committed to building a diverse and inclusive workforce in all its forms. We encourage applicants from diverse gender, cultural and linguistic backgrounds and applicants who may be living with a disability. We also offer flexibility in all our roles, to ensure everyone can participate. To learn more about how we support our people, including accessibility adjustments we can provide you through the recruitment process, visit tel.st/thrive.