Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver.
 
Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.

Position Summary

As a Digital Product Manager, you will be delivering digital web experiences for strategic, fast-growing businesses at Aetna. You’ll be part of a team responsible for building smart, integrated, and automated ecosystems that increase engagement and lead quality, and delight audiences. The Digital Product Manager will put the customer first, monitor the competitive landscape, understand our technical capabilities, champion user experiences, and ensure successful market launch of new products and features.

This role sits within the Marketing Technology and Digital Experiences group (Aetna MarTech) and you will report to the Lead Director, MarTech Product Management.

Your job responsibilities will be to:

• Act as a Product Owner for a Scrum team, driving the team to execute on the product roadmap
• Manage and prioritize ongoing inbound project requests from multiple business owners
• Work closely with cross-functional partners in design, technology, product, and operations to define and refine business requirements
• Lead end-to-end website launches, from requirements gathering to post-launch analysis
• Lead product update rollouts across experiences and manage customizations required by multiple stakeholders
• Meet all control requirements to ensure successful, compliant product launches
• Manage relationships with both your department leaders, business owners, IT organization, Customer Experience SMEs, and creative teams
• Interpret user research, behavioral data, and competitive analysis to identify areas for improvement and new opportunities, and create A/B tests that help solidify your thinking

Who you are:

• A Leader - You know what it takes to stay focused and are ready to take on cross-functional initiatives, spanning multiple teams in a matrixed environment. And you’re comfortable problem solving and making decisions on your own
• Analytical - You get the data and how it can tell a story and help you make decisions.
• Collaborative – You enjoy working cross functionally and you know how to communicate (both verbally and in writing) with a wide variety of audiences
• Flexible - You're at home leading Agile teams, know how to guide iterative optimization using A/B testing and personalization strategies
• Tech-Forward – You are comfortable with the Adobe stack (AEM Adobe Experience Manager), Target, Analytics). You’ve had exposure to different technology platforms and can talk integrations when needed
• Dynamic - You have a high tolerance for change and can prioritize multiple competing demands. You know how to keep lots of balls in the air and not let anything slip through the cracks
• Fun - You think building stuff is exciting, you believe helping people achieve positive health outcomes is amazing, and you bring that passion to work every day

Required Qualifications

• 5+ years’ experience in corporate or agency setting with at least 1 year of agile experience, ideally in a highly regulated industry

Preferred Qualifications

• 1 year of product management experience in a B2C and/or a regulated industry with evidence of success and increasing levels of responsibility
• Experience with Agile / Scrum, defining stories, populating, and prioritizing backlogs with product tools (JIRA or Rally)
• Experience with the Adobe stack (AEM, Target, Analytics)
• Experience in a highly matrixed or enterprise organization

Education

Bachelor’s degree or equivalent experience ( 4 years)

Pay Range

The typical pay range for this role is:

$111,240.00 - $222,480.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.  The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.  This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. 
 
In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities.  The Company offers a full range of medical, dental, and vision benefits.  Eligible employees may enroll in the Company’s 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees.  The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners.  As for time off, Company employees enjoy Paid Time Off (“PTO”) or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies.  
 
For more detailed information on available benefits, please visit Benefits | CVS Health

We anticipate the application window for this opening will close on: 11/30/2024

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.