Posted:
12/20/2024, 3:02:33 PM
Location(s):
Stockholm County, Sweden ⋅ Oslo, Oslo, Norway ⋅ Stockholm, Stockholm County, Sweden ⋅ Oslo, Norway
Experience Level(s):
Mid Level ⋅ Senior
Field(s):
Growth & Marketing
About the role:
The role of the Nordic Brand Manager is to drive solution sales and brand awareness by getting a deep understanding of the market for the Advanced Wound Care product. You will deliver consistent, clear product messaging aligned with our global branding and strategy.
The relevant person will have a focus on the designated brand area across the 4 Nordic markets. Further, the role will have a close link to the local home country, where you they will support with local marketing tasks, exhibitions etc. Each Nordic Brand Manager covers a brand area across the 4 Nordic countries and will work closely together.
The Nordic Brand Manager will implement global strategies for local market execution.
The AWC area is targeted towards highly skilled HCP’s (Doctors and Nurses).
Main duties and responsibilities:
Delivers on the marketing strategy according to the global marketing plans
Responsible for product launches, ensuring every relevant party involved to successful delivery e.g.; Sales teams, supply chain, finance, commercial, according to Global Marketing guidance
Tracks campaign and launch effectiveness and secure the improvement of activities in ShowPad and PowerBi.
Optimizes market communication on current products (e.g. arrange webinars with Key Opinion Leaders and create new communication pieces)
Supports Tenders related to products, technical product information, evidence etc.
Provides information and insight on the marketplace for AWC, competitors and market landscape to Nordic management.
Monitors and analyses sales performance and market conditions, including customer needs and competitors, implements marketing plans
Identifies and exploits new market opportunities
Drives messaging to HCPs via email campaigns, LinkedIn and Facebook – You know your brand and the messages, and you work closely together with the Nordic Digital Brand Manager who has the overview of the platforms
Organizes and executes congresses and events to ensure brand awareness and customer interaction.
Takes part of the budget planning process
Coordinates and executes product training support to all relevant sales teams, new starters
Ensures effective relationships with global marketing departments and other internal functions – supply chain, legal, finance
Drives and implements webinars in the Nordic markets, with external HCP speakers using On24 platform or Teams. You will work together with Nordic colleagues driving your brand area forward
Main Contacts
Internal
You are part of the Nordic Marketing team that consists of Nordic Brand Managers, Nordic Clinical Brand Manager, Nordic Digital Brand Manager and Ass. Marketing Director
Nordic Management team
Global and local marketing teams
Sales teams, field based and digital sales team in Nordics.
Market Access team
Commercial and finance team
External
Creative Agencies
Translation agency
Consultants, such as On24 support team
Customers / KOL’s together with Product Specialists
Travel Requirements
20% - 25%, on occasion, as business needs require minimal overnight stays, i.e., sales conferences, national or international congresses, team meetings.
Language Skills:
Local Nordic language (DK or SE or FI or NO) fluent – writing/ reading and speaking, able to proofread texts
This role requires fluent Finnish.
English fluent – writing / reading and speaking
Education/Qualifications
Required:
Master or bachelor’s in marketing, business economics or administration
Mastery of core marketing principles including brand development and positioning, implementation of global campaigns
Knowledge of medical device (ideally the Advanced Wound Care market) and/ or pharmaceutical industries
General marketing and sales experience in medical device industry, preferably from AWC
Strong analytical mindset and very good excel skills
Main Requirements/Experience
Strong marketing mindset
Experienced in managing local market and key customer groups, understanding how to meet customer needs in the new digital space after Covid19
Preferably brings knowledge of different tools, e.g. Optimizely, ShowPad, PowerBi, ON24
Successful development of product/service marketing strategies and implementation of marketing plans/ campaigns by use of multiple channels
In depth knowledge in planning and organizing meetings, congresses, and exhibitions
Strong analytical skills, good written and verbal communication competencies, able to analyze and interpret data to support decision making and leverage 360 dialogue
Presentation expertise to local and global management levels
Strong project management skills to deliver on tight deadlines and manage complex interdisciplinary project teams
Understanding of technical operations, supply chain, finance, and sales
Ability to work independently and communicate
Takes own responsibility and drives the business forward
Commercial awareness and understanding of business priorities
High drive and motivation for creating change and innovative ideas
Demonstrates self-confidence when dealing with complex processes
Acts with sensitivity and empathy in dialogue with internal and external customers and stakeholders
Processes strong interpersonal skills to build and maintain strong relationships both internally and externally
Able to plan and balance several marketing related requirements
Exercises a high degree of adaptability in dealing with complex, dynamic work environment
Working Conditions
National legislation / full week working time
Working environment is office based with home office possibility and partial travel.
Our transformation will change your career. For good. You’ll be pushed to think bigger and aim for excellence. Your ideas will be heard, and you’ll be supported to bring them to life. There’ll be challenges. But stretch yourself and embrace the opportunities, and you could make your biggest impact yet. This is stepping outside of your comfort zone. This is work that’ll move you.
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Website: https://convatec.com/
Headquarter Location: Reading, Reading, United Kingdom
Employee Count: 5001-10000
Year Founded: 1978
IPO Status: Private
Industries: Commercial ⋅ Health Care ⋅ Medical Device