Scheduled Hours

37.5

Position Summary

As the first new school at Washington University in 100 years, the School of Public Health is seeking a Director of Communications and Change Management who will be responsible for developing a data-driven communications strategy to build the reputation and growth of the school. This leader will be responsible for building and managing a communications strategy that uplifts the vision, priorities and reputation of the School of Public Health. The director will also build and manage a diverse team of communicators to support the strategy. The director will serve as a key advisor to the SPH dean on strategic direction as well as brand and reputation building for the new school.

Job Description

Communications and Marketing Strategy Creation

• Creates and implements a strategic communications and marketing plan to increase the national and international visibility of scholarly achievements, faculty thought leaders and new academic initiatives as the new school establishes itself as a leader in research excellence
• Guides leadership in developing and implementing a strategic communications plan in support of the priorities, objectives and academic planning.
• Develops executive communications materials and communications plans to uplift the priorities of the school.
• Partners with the Dean of the School of Public Health and Associate Dean for Strategic Initiatives and Chief of Staff in planning the agenda, goals and related materials for special outreach and/or academic meetings as needed.
• Oversees the development of internal and external communications.
• Develops and implements strategies for science and research communications to nationally and internationally position the SPH as a leader.
• Develops and implements key development communications to build donor champion relationships.
• Oversees photography, videography and other multimedia content development.
• Coordinates with Director of Admissions and Recruitment on student recruitment marketing/communication plans and tactics as part of the SPH marketing strategy.
• Advises on science communications and helps ensure strong collaboration between units.
• Oversees the development of impact reporting for annual communications and targeted campaigns.
• Generates and analyzes data, to evaluate marketing and communications efforts, to support the work of accreditation, and to inform ongoing planning.
• Collaborates with other staff leads on the dissemination and communication of information to departmental leadership in order to support and promote a culture of informed, data-driven decision-making at all levels.

Digital Platform Management

• Oversees the creation of the new School of Public Health website and digital presence.
• Oversees the planning and implementation of strategic messaging across print, web and social media communications; including the school’s website and social media channels.
• Develops, directs, and oversees digital delivery systems related to online appointment scheduling, student/constituent communication systems, content management systems, and analytics.
• Oversees the development and management of all data collection efforts for online forms, document solutions, and digital workflow processes for school.
• Facilitates webinars for school.

Change Management

• Creates change management strategies and plans that maximize employee adoption and minimize resistance for a variety of organizational transformations.
• Creates and executes tailored change management plans to accommodate the needs of all stakeholder groups impacted by the change and moves the organization through the ADKAR transition.
• Identifies metrics and vehicles to measure performance and progress of engagement, readiness, and adoption. Analyzes feedback for trends, insights, and opportunities for improvement.
• Documents and creates solutions for identifying, tracking, and analyzing issues that arise as a result of change implementation including response strategies.
• Works closely with SPH Dean and Associate Dean for Strategic Initiatives and Chief of Staff to ensure alignment with project/program change management plans.

Creates, Grows, and Manages Communications Team

• Creates SPH Communications organization, building out the needed human and system resources for effective communication.
• Oversees hiring, training, development, motivation, and management of staff including employee performance review and maintenance of staffing plans.
• Develops and implements policies, systems, and procedures that foster a positive culture and maximize cross-functional collaboration.
• Ensures staff understands and participates in the development of communications strategy.

Other Duties (As Assigned)

• Develop strong relationships and collaborate with key team members in MarComm and Communications teams in the other schools.

Working Conditions:
Job Location/Working Conditions

• Normal office environment
• Ability to move to on and off-campus locations

Physical Effort

• Typically working at a desk or table
• Repetitive wrist, hand or finger movement.

Equipment

• Office equipment

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all job duties performed by the personnel so classified. Management reserves the right to revise or amend duties at any time.

Required Qualifications

Education:

Bachelor's degree

Certifications:

No specific certification is required for this position.

Work Experience:

No specific work experience is required for this position.

Skills:

Not Applicable

Driver's License:

A driver's license is not required for this position.

More About This Job

Washington University seeks highly motivated individuals who are able to perform duties in a manner consistent with our core mission and guiding principles.

Preferred Qualifications

Education:

Master's degree

Certifications:

No additional certification beyond what is stated in the Required Qualifications section.

Work Experience:

Relevant Experience (6 Years)

Skills:

Brand Strategy, Change Management, Creativity, Critical Thinking, Customer Relationship Management (CRM), Editing Process, Employee Development, Higher Education Public Relations, Interpersonal Effectiveness, Marketing, Media Relations, Public Relations (PR), Stakeholder Partnerships, Strategic Communication Management, Strategic Communication Planning, Strategic Initiative, Team Supervision, Thought Leadership, Writing

Grade

G15

Salary Range

$84,200.00 - $148,500.00 / Annually

The salary range reflects base salaries paid for positions in a given job grade across the University. Individual rates within the range will be determined by factors including one's qualifications and performance, equity with others in the department, market rates for positions within the same grade and department budget.

Questions

For frequently asked questions about the application process, please refer to our External Applicant FAQ.

Accommodation

If you are unable to use our online application system and would like an accommodation, please email [email protected] or call the dedicated accommodation inquiry number at 314-935-1149 and leave a voicemail with the nature of your request.

All qualified individuals must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship.

Pre-Employment Screening

All external candidates receiving an offer for employment will be required to submit to pre-employment screening for this position. The screenings will include criminal background check and, as applicable for the position, other background checks, drug screen, an employment and education or licensure/certification verification, physical examination, certain vaccinations and/or governmental registry checks. All offers are contingent upon successful completion of required screening.

Benefits Statement

Personal

• Up to 22 days of vacation, 10 recognized holidays, and sick time.

• Competitive health insurance packages with priority appointments and lower copays/coinsurance.

• Take advantage of our free Metro transit U-Pass for eligible employees.

• WashU provides eligible employees with a defined contribution (403(b)) Retirement Savings Plan, which combines employee contributions and university contributions starting at 7%.

Wellness

• Wellness challenges, annual health screenings, mental health resources, mindfulness programs and courses, employee assistance program (EAP), financial resources, access to dietitians, and more!

Family

• We offer 4 weeks of caregiver leave to bond with your new child. Family care resources are also available for your continued childcare needs. Need adult care? We’ve got you covered.

• WashU covers the cost of tuition for you and your family, including dependent undergraduate-level college tuition up to 100% at WashU and 40% elsewhere after seven years with us.

For policies, detailed benefits, and eligibility, please visit: https://hr.wustl.edu/benefits/

EEO/AA Statement

Washington University in St. Louis is committed to the principles and practices of equal employment opportunity and especially encourages applications by those from underrepresented groups. It is the University’s policy to provide equal opportunity and access to persons in all job titles without regard to race, ethnicity, color, national origin, age, religion, sex, sexual orientation, gender identity or expression, disability, protected veteran status, or genetic information.

Diversity Statement

Washington University is dedicated to building a diverse community of individuals who are committed to contributing to an inclusive environment – fostering respect for all and welcoming individuals from diverse backgrounds, experiences and perspectives. Individuals with a commitment to these values are encouraged to apply.