Job Purpose

Drive the implementation of innovative brand management practices and programs for assigned brands/portfolio wrt revenue and profitability targets

Key responsibility – Innovative Vaccine brand

POSITION RESPONSIBILITIES

• Support the strategic planning process for business based on customer insights to enhance penetration

• Develop innovative impactful promotional programs, activities and exact events to provide proper implementation of marketing plans in accordance to promotional cycles and current targets/tasks.

• Optimally utilize available expenses to drive the same

• Work on campaigns, supporting the preparation of the project brief, agency selection process, CEP registration, progress tracking, and ensuring timely delivery of monthly report.

• Review IMS, dash board and share monthly report with CBL

• Work with medical and legal team to get appropriate approval for materials

• Train field force on product knowledge, positioning and prioritization

• Control performance of the marketing plan by monthly/quarterly   monitoring of key performance indicators and monthly reporting KPIs to CL

• Prepare Marketing slides for POA/Reviews and other important meetings

• Work with Cross Functional Team to drive brand/portfolio objectives

• Develop partnerships with multiple vendors to drive diagnostic infrastructure in the country

• Tailor brand and execute brand strategies to local market needs, and define local priorities for a brand or TA

• Manage local agencies for trans-creation (budget, scope, timing, and quality of project)

• Forecast brand performance and track progress towards target

• Monthly field communication on performance, action items for the brand

• Drive Immunization campaigns and therapy shaping

• Working with external partners to drive PCV vaccine awareness for consumers

Accountable

• Brand Plan: review of brand strategies by CBL/regulatory / legal

• Campaign Development: Select best fitting modules for country needs

• Promo Meetings: Manage compliance review of materials

Shared Accountability

• Develop Life cycle Management plan for Brand /Portfolio

• Long-range forecasting for brand (with BU lead and CBL)

• Develop promotional meetings strategy and drive execution

• Validate brand-specific messages, design training (w/medical, regulatory)

• Develop awareness campaigns, congress content (w/ KOLs) in partnership with Medical

Skills / Knowledge / Qualification / Experience

• 5-8 years of Marketing/Medical experience

• Previous experience with Vaccines marketing preferred

• Master's degree in management or MBA from Tier I/II or premium institute

• Ability to work in co-promotion and matrix structure

• Demonstrates business acumen

•  Acts decisively

• Seizes accountability

• Holds people accountable

• Grows-others

• Leads change

• Self-awareness

• Commits to “One Pfizer”

Expect candidates to demonstrate these commercial /management competencies

• Marketing, Customer and Competitor Insight

• Marketing Execution

• Strategic and Operational Business/Marketing Planning

• Data analysis, interpretation and communications

• Performance and Program Metrics

• Exceptional interpersonal skills

• Exceptional collaboration/negotiation (w/Customer Marketing roles in country, FF, RTALs, BU Leads/CM)

• Exceptional prioritization –among/across brands, resource-constrained context

• Vendor management

• Proficiency in the local language as well as English proficiency

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

Marketing and Market Research

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