Posted:
12/13/2024, 4:36:53 AM
Location(s):
Illinois, United States ⋅ Pennsylvania, United States ⋅ New York, New York, United States ⋅ New York, United States ⋅ Lake Forest, Illinois, United States
Experience Level(s):
Senior
Field(s):
Data & Analytics
Workplace Type:
On-site
Pfizer is driving a transformation of its marketing organization, which will see the best marketers of science support the most trusted brand in the industry. As part of this transformation, we are seeking a Senior Manager of Media Measurement and Optimization to join our best-in-class Team made up of subject matter experts and visionary practitioners.
This position will report to the Director, Measurement and Optimization, and will be a key resource in driving integrated media measurement at Pfizer. They will work directly with agency partners, and internal collaborators within the CMO to create a media measurement program and refine, deliver, and enhance media optimization programs. They will bring a deep understanding of the intricacies of media data and analytics for major brands with experience in both building enterprise media measurement frameworks and executing large scale media performance optimization for healthcare clients. This person will partner closely with other members of the CMO as well as other teams to drive a robust, data-driven, and highly strategic approach that moves Pfizer from a leading ‘pharma’ brand into a leading healthcare and patient-first organization.
ROLE SUMMARY:
The Sr. Manager, Media Measurement and Optimization, is responsible for implementing newly created enterprise media measurement framework and KPIs, that take an integrated approach to media reporting across audience, channel, site and creative, and media initiatives. This is a unique role, which will curate measurement strategies for enterprise-based media programming across disease states. They will partner closely with the media agency and other key constituents in the CMO organization to develop audience-centric, insight-driven media optimization programs to improve marketing ROI. The ideal candidate is a data-driven, strategic consultant that will apply years of experience in data analysis to translate reporting with a focus on delivering measurable financial results across the globe.
In this role, the Sr. Manager, Media Measurement and Optimization, will be a critical member of creating and building a new program, functionality, and capability within Pfizer. Must leverage strong cross-functional abilities to collaborate effectively with several key business partners both internally and externally. Newly founded team responsibilities encompass all aspects of media data and analytics reporting, including driving forward an integrated cross-channel measurement program, audience analytics, content and site behavior, and optimization recommendations. Collaborate with Strategy, Performance & agency teams on optimization reports, and process improvements.
While the primary focus of the role will be on media reporting and optimization reports, this role will also be responsible for SME across their assigned media objectives and vertical. To be successful in this role, the candidate will seek cross-stakeholder insights and perspectives from and collaborate with the following teams:
ROLE RESPONSIBILITIES
BASIC QUALIFICATIONS
OTHER JOB DETAILS:
Work Location Assignment: Hybrid; 2-3 days onsite/week
Additional Locations: Lake Forest, IL, or Collegeville, PA
Last Day to Apply: December 20th, 2024
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
Website: https://www.pfizer.com/
Headquarter Location: New York, New York, United States
Employee Count: 10001+
Year Founded: 1849
IPO Status: Public
Last Funding Type: Post-IPO Debt
Industries: Biotechnology ⋅ Health Care ⋅ Medical ⋅ Pharmaceutical ⋅ Precision Medicine