Consumer Insights Analyst

Posted:
8/20/2024, 5:00:00 PM

Location(s):
Islands District, Hong Kong, China ⋅ Hong Kong, China

Experience Level(s):
Junior ⋅ Mid Level

Field(s):
Data & Analytics ⋅ Growth & Marketing

Job Posting Title:

Consumer Insights Analyst

Req ID:

10098957

Job Description:

Responsbilities:

  • Conduct in-resort customer studies with the focus on guest satisfaction, guest reaction to seasonal events and special events, and revenue product strategies.
  • Develop customized studies from design and data collection to reporting, to address business questions across different departments including operations, food & beverage, merchandise, revenue management, finance, and marketing etc.
  • Integrate results of customer surveys and other sources of information to facilitate data analysis for continuous KPI monitors and in-resort activations for company-wise usage.
  • Support on insights generation and report preparation for leadership and different developments on regular basis.
  • Collaborate with internal team members to ensure smooth implementation of projects.
  • Work with internal stakeholders to facilitate information sharing and develop strategic measurement plans.

Requirements:

  • Bachelor’s degree in marketing, communications, applied mathematics, statistics, business or social sciences.
  • Minimum 3 years of equivalent experience in executing end-to-end quantitative customized research or data analytics, experience on continuous tracking studies and handling technically complex projects is highly preferrable.
  • Working experience gained from consumer insights or quantitative department of international research agencies. Experience from client side or quantitative project is a plus.
  • Good at data mining and interpretation, manage to integrate different sources of information and translate large data sets into actionable insights, and present in a user-friendly way.
  • Good interpersonal and communication skills and able to collaborate with different audiences and articulate technical findings/criteria with others.
  • Keen interest and good understanding in Travel and Entertainment industry is essential.
  • Self-motivated, positive and agile, able to manage priorities and time effectively.
  • Good in written and spoken English, Cantonese and Mandarin.
  • Proficient in Microsoft Office and data manipulation (e.g. Macros). Knowledge in data visualization tools (e.g. Power BI) is advantage.

HKProfessional #LI-AI1

Job Posting Segment:

Commercial Strategy

Job Posting Primary Business:

Marketing (HKDL)

Primary Job Posting Category:

Consumer Insights & Analytics

Employment Type:

Full time

Primary City, State, Region, Postal Code:

Lantau Island, Hong Kong

Alternate City, State, Region, Postal Code:

Date Posted:

2024-08-21