Marketing Team at Pure

As part of the EMEA Marketing team, the role of the Field Enterprise Marketing Manager, Germany and Austria is responsible to lead the development, strategy and execution of end user and partner marketing programs to generate demand of Pure Storage’s platform and solutions in the enterprise segment, reporting to the Marketing Director of the region, This individual will leverage the marketing strategies and programs created by Corporate Marketing and EMEA Marketing Teams. This role requires a Marketing professional with the ability to partner cross-functionally with Sales, Channel teams and Corporate Marketing, as well as our strategic alliance partners and reseller channel ecosystem.

SHOULD YOU ACCEPT THIS CHALLENGE...

You will:

• Own and develop Germany & Austria demand generation marketing strategy, in collaboration and alignment with Sales Leadership and teams with a specific focus on enterprise business.
• Strategize, prioritise and execute marketing plans end to end. Project-manage strategic marketing activities, execute on time and on budget
• Coordinate in country execution of product launches and quarterly campaigns, influencing the brand and positioning of Pure in the German and Austrian market
• Determine the marketing mix of tactics to drive demand in Germany/Austria Enterprise business and keep accountability of the business pipeline developed, addressing pipeline needs with coordinated marketing activities in demand generation and acceleration.
• Support the global ABM programs and collaborate closely with the extended marketing team for local implementation of Account Based Marketing tactics
• Collaborate with Pure’s sales and marketing teams to devise high-impact awareness and lead generation programs in all France regions, and customer segments of focus.
• Understand market dynamics, customer needs and messaging of relevant use cases for Pure’s products and solutions.
• Collaborate with key selected partners in developing demand marketing plans for identified Focus Partners addressing the enterprise segment requirements.
• Coordinate with Digital Marketing, Channel Marketing and Marketing Program functions, providing input and focus areas to amplify the local activities leveraging the broader ecosystem of paid media, webinars, organic social and pan-emea programs.
• Regularly meet with local partners and partner management to understand impact on current business and market trends and to ensure that programs meet their needs.
• Leverage customer insights to improve overall marketing results, targeting, segmenting and personalizing communications to attract, attain, retain, convert, and upsell customers.Closely collaborate with the customer marketing corporate team to further develop Pure’s customer communities in the region.
• Implement and optimize proven marketing processes including repeatable frameworks and models for effective communication within the extended marketing teams, sales and channel partners.
• Manage local vendors for logistics, content, collateral & promotional items, support localisation needs in marketing assets.

WHAT YOU’LL NEED TO BRING TO THIS ROLE…

• Bachelor’s degree (or equivalent) in marketing, business, or related field
• Native/Bilingual German speaker and business fluent English required
• Seniority and demonstrated ability to define business objectives and translate them into strategic marketing connected tactics with the ability to implement them across a broad range of audiences
• Exceptional project management skills, with the ability to multi-task, prioritize, and adhere to deadlines while maintaining attention to detail and quality. Agility, patience and the ability to drive projects to completion and result analysis
• Demonstrated ability to deliver tangible business results through strategic marketing programs
• Ability to lead and collaborate with cross-functional teams in a dynamic and fast-paced environment. Proven ability to work well with all levels of management and peers. Understanding of inter-relationships of the business units and working knowledge of all sales and marketing functions
• Excellent comprehension of customer acquisition and awareness-building
• Highly creative with the ability to originate and innovate ideas
• Strong interpersonal communication skills
• Excellent writing and editing skills, with an emphasis on clarity and simplicity
• Flexibility to collaborate regularly with regional time zones
• Must be willing and able to work in an open office, team environment

This role may be eligible for incentive pay and/or equity. 

And because we understand the value of bringing your full and best self to work, we offer a variety of perks to manage a healthy balance, including flexible time off, wellness resources, and company-sponsored team events - check out purebenefits.com for more information. 

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