Job Description

• Campaign Development & Execution:

• • Develop and execute integrated marketing campaigns to increase the take-up rate of Santan products across all sales touchpoints (online, offline, in-flight).

  • Plan and manage marketing budgets effectively, ensuring optimal ROI for all campaigns.

  • Monitor campaign performance, analyze data, and make necessary adjustments to maximize results.

• Market Research & Analysis:

• • Conduct market research to understand consumer preferences, competitor offerings, and market trends within the Philippine market.

  • Analyze sales data, customer feedback, and other relevant data to gain insights into consumer behavior and identify areas for improvement.

• Product Launches & Promotions

• • Write compelling PR briefs and collaborate closely with the Communications team to plan and execute successful product launch promotions.

• Manage all aspects of product launches, including media relations, influencer marketing, and in-flight promotions.

• Creative Development & Management

• • Create effective creative briefs for marketing materials, including in-flight menus, brochures, digital ads, videos and social media content.

  • Review and endorse for approval all creative outputs (artwork, videos, etc.) to ensure they align with Santan brand guidelines and standards.

• KOL & Influencer Marketing:

• • Collaborate with the Airline Marketing & Communications team to identify and engage relevant Key Opinion Leaders (KOLs) and influencers for product promotions.

  • Manage KOL partnerships, including campaign briefs, influencer agreements, and performance tracking.

• Sales Incentive

• • Develop and implement sales incentive programs to motivate frontline staff (flight attendants, ground staff) to upsell Santan products.

• Event Activation Planning & Execution

• • Plan and execute on-ground marketing activations to promote Santan products, such as in-airport events, food festivals, and collaborations with local businesses.

  • Manage logistics, budget, and on-site execution of event activations.