Brand Content (Self Video)

• Work closely with Brand Manager & Assistant Brand Manager to define end-to-end content strategy aligned with global brand vision and local market dynamics
• Collaborate & brief creative/social agencies for social first campaign ideas to deliver meaningful content at scale to enhance brand relevancy.
• Embed social-first thinking across all campaigns, ensuring content is designed for E-commerce platforms (TikTok, Shopee, etc.)
• Own creation of high-performing self-selling videos (short-form, native, creator-style content)
• Work closely with Social & PR team, and Dcom KAM for content execution on platforms.

Affiliate Video 

• Build strategy to drive Affiliate Video from Top Tier / Mid tier/ Mass / Open plan creators to deliver GMV & ROAS target in Tiktokshop for Beauty & Wellbeing (Hair & Skin care)
• Work with MCN (Eco, Melive and other top MCN in market) to execute and drive for monthly performance by category and brand levels
• Control budget and investment to deliver targeted ROAS for Video
• Review performance for Video key metrics and provide insight / actions plan for Media / brand team to optimized ads performance and content to improve quality
• Explore and create creators pool by creators Affiliate contest, challenge and social seeding groups

Job Requriements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 3–5 years of experience in influencer/affiliate marketing or digital commerce.
• Strong understanding of creator ecosystems and digital metrics for Video
• Have strong capability to work with complexity, driving result and multi purpose activities planning
• Able to manage MCN workstream with solid guidance and influecning skill
• Having experience in Beauty category and Affiliate is a Must

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.