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Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

We are seeking a Campaigns and Content Senior Specialist to join our world-class marketing organization for Northern Europe. This role will work closely with the EMEA Campaigns & Organic Growth team to ensure our global messaging is optimally utilized in local Dutch activations, including blog posts, emails, website, and social media content.

Key Responsibilities:

• Integrated Marketing Campaigns: Plan and implement integrated marketing campaigns, including digital and social media activities, with a specific focus on LinkedIn.
• Social Media Engagement: Leverage global campaign messaging to create and manage content for social channels across the Northern Region (Denmark, Finland, Sweden, Norway, Netherlands, and Belgium).
• Content Review and Creation: Review and localize Dutch content for organic blog posts, website content, and paid promotions. Create and localize video content for integrated marketing campaigns.
• Internal Collaboration: Work closely with various internal stakeholders to gather content ideas that educate, inspire, and activate our audiences.
• Customer Marketing Engagements: Serve as the focal point for Dutch and Belgian customer marketing engagements, identifying relevant customers for speaking engagements, campaigns, and social engagements.
• Content Promotion: Plan, create, and publish content on Haiilo to facilitate Salesforce employees in promoting relevant content.
• Performance Monitoring: Monitor performance KPIs for online marketing activities, share insights, and make recommendations to the marketing team.
• Landing Page Optimization: Build, test, and optimize landing pages to increase conversion rates.
• Campaign Improvement: Measure and identify gaps in the marketing funnel, ensuring constant campaign improvements over time.

About You:

• Teammate: Highly efficient teammate with the ability to work independently in a fast-paced, fluid environment.
• Analytical Problem solver: Ability to think critically and make optimization decisions based on data analytics.
• Strong Copywriter: Excellent copywriting skills with an understanding of story generation and storytelling techniques.
• Video Production: Experience in video production for social media, from planning to final cut, producing on-brand, scalable content.
• Content Creation: Experience crafting content for different personas and problems.
• Project Management: Strong project management skills to handle editorial schedules and deadlines.
• Marketing Knowledge: Understanding of digital, content, and social media marketing, with knowledge of SEO, social, and digital marketing tactics.
• Interpersonal Skills: Strong interpersonal skills to influence others without formal authority.
• Regional Interest: Strong curiosity about what works in the Benelux region, preferably with an affinity for the Nordic region.
• Language Skills: Proficient in Dutch with sophisticated English language skills.
• Experience will be evaluated based on alignment to the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer work, etc.).

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