JOB DESCRIPTION:

JOB PURPOSE AND SCOPE

• Develop external/internal communication strategies in collaboration with all stakeholders.

• Creates messages that inform, educate, or persuade customers about certain goods and services.

• Play a representative role to medical societies for company’s sponsored events to promote our products and services.

• Enhance engagement with JADEC CDE and KOLs to play Speaker’s role at Abbott’s sponsored events.

• Develop marketing materials to ensure the brand strategy, message and positioning.

CORE JOB RESPONSIBILITIES

• Creating detailed product requirements, customer stories.

• Plan and Develop contents for field force to help them communicate with the HCPs in an innovative and an effective way.

• Develop effective and easy to use marketing tools including via CRM to drive customer demand.

• Create hospital channel initiatives for engagement with KOLs, endocrinologists, diabetologists and allied health care professionals.

• Execute the marketing plans based on doctor segmentation model by close coordination with the field force and other related functions like medical affairs including MSLs.

• Create and execute an overall Scientific conference including webinars participation plan.

• Monitor and analyze market situation and customer needs/issues, lead the HCP market research in corporation with marketing strategy.

• Develop accurate forecast for the HCP initiatives and manage the expenses as planned.

• Have good competitive intelligence and be the expert on market developments.

• Support head of HCP marketing to create overall HCP strategies and plans for mid to long term.

• Tracking KPIs to ensure execution of the marketing plan.

• Consult with OEC to abide by Abbott’s Code of Business Conduct and Ethics regulation as well as the industry law and local law.

• Ensure regular communication to and from field force for matters of execution and reporting.

MINIMUM SKILLS REQUIRED

Accomplishment skills by penetrating key messages via initiatives based on the marketing plan.

• Proven leadership skills with an ability to set an objective, KPIs, and contents of the initiatives based on the marketing plan.

• Ability to change behavior as well as excellent project management skills.

• Excellent verbal and written communication skills

• Proven relationship management skills in working with internal and external stakeholders on inquiries, sensitive strategic issues.

• Delivering achieved results by building one team spirit with related stakeholders and developing overall capability of team.

KNOWLEDGE / EDUCATION REQUIRED

• Equivalent to Bachelor’s degree  *Communication / Language majors preferable

EXPERIENCE REQUIRED

• Minimum 3 years’ experience in sales (healthcare/medical/ pharma experience preferred)

• Minimum 3 years’ experience in Marketing or Marketing communications.

• Logical communication skills

• Project management skills

• Multi-tasking ability

• Proficiency in MS Office

• English: TOEIC score 750 above

• High passion/commitment for this role & responsibility

     

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

     

JOB FAMILY:

Marketing Support

     

DIVISION:

ADC Diabetes Care

        

LOCATION:

Japan > Tokyo : Mita Twin Building West

     

ADDITIONAL LOCATIONS:

     

WORK SHIFT:

Standard

     

TRAVEL:

Not specified

     

MEDICAL SURVEILLANCE:

Not Applicable

     

SIGNIFICANT WORK ACTIVITIES:

Not Applicable