Posted:
8/4/2025, 10:02:45 PM
Location(s):
Ho Chi Minh City, Vietnam
Experience Level(s):
Senior
Field(s):
Growth & Marketing
About Abbott
Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.
Working at Abbott
At Abbott, You Can Do Work That Matters, Grow, And Learn, Care For Yourself And Family, Be Your True Self And Live a Full Life. You Will Have Access To:
SUMMARY
MAIN PURPOSE OF ROLE
MAIN RESPONSIBILITIES
•Lead WOM & Social Outreach, develop marketing campaign & promotion program, which bases on brand positioning.
•Strictly follow up execution with vendor & make alignment with related stake-holder to ensure marketing campaign and promotion program on time & in quality.
•Plan and execute BTL channel communications to ensure flawless brand experience across touchpoints
•Cooperate with related partners (in-house or outsource) to do market surveys on promotional programs to determine customer attitude, perception, and acceptance. Evaluate effectiveness of promotion program & propose solution/area to improve.
•Tracking & evaluate effectiveness of promotion program, manage stock left of promotion gift, propose solution/area to improve if issue happens.
•Support in developing product training to field force on an ongoing basis. Keep Field Force updated on product knowledge and competitor information.
•Review complaints and propose solutions relating to assigned products.
•Collect, compile, verify data of internal sales, retailer audit, product/promotion performance, customer/consumer feedback & behavior and make report to relevant managers.
•Ensure document/record of approval for all execution activities
•Coordinate with relevant to consolidate budget and activities KPI and monitor spending activities to ensure actual spend inline with budget plan.
•Ensure all business activities comply with the WHO code, Viet Nam code, relevant Acts, legal demands, Abbott code of conduct and ethical standards.
•Support Marketing Manager in coordinating with agencies to develop promotional materials including both online and offline materials, i.e. eDM, Facebook post, website content, detailing Aids, consumer leaflet… which are in line with product positioning.
•Cooperate with related partners (in-house or outsource) to do market surveys on promotional programs to determine customer attitude, perception, and acceptance.
•Evaluate effectiveness of promotion efforts through strictly follow up the execution of promotional programs.
•Support in developing product training to field force on an ongoing basis. Keep Field Force updated on product knowledge and competitor information.
•Actively assist Marketing team in executing marketing campaign, ranging from digital advertising to CRM lead, online and offline activation
•Provide information in forecasting market’s product demand, identify potential supply issues, and develop contingency plans.
•Propose marketing objectives, advertising and promotion, which bases on Corporate Branding foundation, and ensure their execution for the assigned products.
MINIMUM BACKGROUND/ EXPERIENCE REQUIRED
Work Experience
Experience
More than 3-4 years
Education
Bachelor
CORE Skills Required
Professional Skill
Behavioral / Leadership Skill
Language Skill
Computer Skill
The base pay for this position is
N/AIn specific locations, the pay range may vary from the range posted.
Website: https://abbott.com/
Headquarter Location: Illinois City, Illinois, United States
Employee Count: 1001-5000
Year Founded: 1944
IPO Status: Public
Last Funding Type: Post-IPO Debt
Industries: Biotechnology ⋅ Emergency Medicine ⋅ Genetics ⋅ Health Care ⋅ Health Diagnostics ⋅ Manufacturing ⋅ Medical ⋅ Medical Device ⋅ Nutrition ⋅ Pharmaceutical