JOB DESCRIPTION:

MAIN PURPOSE OF ROLE

Implement a marketing and sales strategy for one or more of the organization's more complex, controversial, or strategically significant products/services in order to meet established sales or market share targets.

MAIN RESPONSIBILITIES

•

Conduct market research, oversee product development and design, set prices, launch new products, oversee advertising campaigns, and monitor sales performance to effectively market assigned products/services.

•

Monitor, analyze, and evaluate domestic and international market trends, consumer behavior and competitor activity to identify market opportunities for the product/service.

•

Monitor, analyze, and evaluate product performance and customer feedback to generate new product ideas.

•

Identify product/service changes to meet customer needs.

•

Liaise with other areas of the organization (e.g., production, R&D) to implement these changes.

•

Prepare sales forecasts and budgets.

•

Monitor sales volume, revenues and costs against forecasts.

•

Adapt plans to improve the sales performance of the product/service.

•

Liaise with advertising and promotions specialists to design sales campaigns and sales collateral for the product/service that are effective and appropriate for the target audience.

•

Train the sales force on value proposition, commercial account strategy and product value drivers

QUALIFICATIONS

Education

Education Level

Major/Field of Study

or

Equivalent

Associates Degree (± 13 years)

Masters Degree (± 18 years)

in Engineering

Experience/Background

Experience

Experience Details

Minimum 8 years

• Experience in Diagnostics, previous experience working in a Lab is preferred
• Technical and scientific knowledge in Molecular Diagnostics and Blood Screening
• Sales experience; EMEA areas sales experience is desirable
• Experience with PR strategies and Digital Health
• Ability to articulate actionable marketing strategies and execution plans in a manner that resonates with a regional sales team.

• Familiarity with tools for consumer insights, competitive analysis, and trend forecasting
• Experience analyzing domestic and international market dynamics

• Experience using customer feedback and performance data to iterate on products

• Understanding of cost structures, margins, and profitability
• Ability to prepare and manage sales forecasts and marketing budgets

• Familiarity with the development and execution of go-to-market plans
• Familiarity with sales enablement and training programs

• Can demonstrate the ability to work with advertising and creative teams to develop campaigns
• Knowledge of designing sales collateral and promotional materials tailored to target audiences

• Experience monitoring sales metrics and KPIs
• Ability to adapt marketing and sales strategies based on performance data
• Familiarity with CRM and analytics platforms

• Experience liaising with internal departments to align product strategy and execution
• Strong communication and stakeholder management skills

• Ability to translate technical product features into customer-centric messaging

Licenses and Certifications

Language Proficiency

Language

Proficiency

     

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

     

JOB FAMILY:

Product Management

     

DIVISION:

TM Transfusion Medicine

        

LOCATION:

Ireland > Dublin : Block G, Cherrywood, Cherrywood Business Park

     

ADDITIONAL LOCATIONS:

     

WORK SHIFT:

Ie - Cw 37.5A (Ireland)

     

TRAVEL:

Not specified

     

MEDICAL SURVEILLANCE:

Not Applicable

     

SIGNIFICANT WORK ACTIVITIES:

Not Applicable