This position will report to the Director, Retail Marketing, Americas. 

What you’ll do:

Drive Direct to Retail Marketing

• Lead "always-on" marketing campaigns for key products, asset classes, educational resources such as the trading simulator and our monthly trading challenges.

• Define objectives and KPIs for each campaign.

• Be creative with campaign elements and embrace A/B testing to maximize engagement and conversion within campaign tactics

• Collaborate with product and retail business teams as well as product marketing teams to ensure cohesive messaging for retail

• Partner with retail education team to ensure we have the right content to support campaigns

• Work with the Retail Marketing Manager to ensure product messages and content are included in the retail communications & social strategy as well as aligned to the overall retail digital strategy.

• Think beyond digital - campaigns are aimed to engage retail traders.

• Manage campaign budgets.

Make Data-Driven Decisions: 

• Analyze campaign performance, leverage data insights, share results, and optimize engagement to support business growth.

• Responsible for monthly campaign metrics and quarterly reporting.

Innovate in a Cutting-Edge Industry: 

• Be a part of a team at the forefront of growing our mass market retail trader business.

Own Your Success: 

• You’re encouraged to think outside the box and to test bold ideas.  This space is rapidly evolving and we need to stay at the forefront of how to best engage and support the retail trader.

 

What you bring to the table:

• Experience: You have 3+ years of marketing experience and a track record of delivering strategies that drive meaningful, measurable results for the business.

• Trader Mindset: You understand the vernacular, the risk tolerance and the overall unique persona of the active trader.

• Data-Driven: You know how to analyze performance, A/B test ideas, and optimize campaigns to hit (and exceed) goals. 

• Project Management Powerhouse: You’re highly organized, juggle priorities with precision, and laser-focused on meeting deadlines.

• Effective Communicator: You have excellent written and verbal communication skills, and can convey information clearly and concisely to diverse audiences.

• Passion for Trading: You’re curious, adaptable and excited to learn about the evolving world of retail trading and investing.

Additional Experience (preferred):

• Familiarity with the cryptocurrency, prediction and/or derivatives markets

• Experience marketing financial products 

CME Group is committed to offering a competitive total rewards package for our employees that recognizes their contributions to the business and reflects our long-term investment in their future. The pay range for this role is $73,300-$122,100. Actual salary offered will be dependent on a wide array of factors including but not limited to: relevant experience, skills, education and comparison to internal employees (where relevant). Our compensation program also includes an annual target bonus opportunity for all employees, as well as the opportunity to become an owner in the company through our broad-based equity program. Through our benefits program, we strive to offer flexibility, value and choice. From comprehensive health coverage, to a retirement package that includes both a 401(k) and an active pension plan, to highly competitive education reimbursement provisions, paid time off and a mental health benefit, CME Group offers a holistic benefits package for our team and their dependents.

CME Group: Where Futures are Made

CME Group is the world’s leading derivatives marketplace. But who we are goes deeper than that. Here, you can impact markets worldwide. Transform industries. And build a career by shaping tomorrow. We invest in your success and you own it – all while working alongside a team of leading experts who inspire you in ways big and small. Problem solvers, difference makers, trailblazers. Those are our people. And we’re looking for more.

At CME Group, we embrace our employees' unique experiences and skills to ensure that everyone’s perspectives are acknowledged and valued. As an equal-opportunity employer, we consider all potential employees without regard to any protected characteristic.

Important Notice: Recruitment fraud is on the rise, with scammers using misleading promises of job offers and interviews to solicit money and personal information from job seekers. CME Group adheres to established procedures designed to maintain trust, confidence and security throughout our recruitment process. Learn more here.