Product Marketing Manager

Posted:
7/9/2025, 5:00:00 PM

Location(s):
Shanghai, Shanghai, China ⋅ Shanghai, China

Experience Level(s):
Junior ⋅ Mid Level ⋅ Senior

Field(s):
Growth & Marketing ⋅ Sales & Account Management

Responsibilities 

  • Focus on new application market and new product business development
  • Deeply engage with top customers of target applications for new opportunities
  • Provide regular and timely updates of customers’ short-term and long-term product demand 'and forecast to internal teams
  • Be involved with NPI process, provide market support documents with solid data and justification to kick off the new project
  • Collaborate closely with define, design and marketing teams to translate market insights into detailed product specifications
  • Develop and execute strong Go-to-Market (GtM) strategy for portfolio of product under responsibility
  • Provide regular product and market competitive analysis working with System & Applications, Technical Marketing, and Product Definition teams 
  • Analyze requirements, generate innovative concepts, and document specifications

Requirements:

  • Bachelor's Degree (or higher) in Electrical or Electronic Engineering
  • Strong results-driven and self-starter who demonstrates high accountability
  • Knowledge and experience in analog, mixed-signal, or power electronics is a strong desired plus
  • Prior experience in Automotive electronics is   highly desired
  • Prior experience supporting BMS AFE, HV gate drivers, motor drivers, power conversion or automotive body/domain products is desired
  • At least 3-year experience in customer-facing role (Applications, Sales, Technical Marketing)
  • Excellent communication skills (verbal and written) in Chinese and English
  • Fluent-level proficiency in speaking and writing English (business level)
  • Strong analytical and presentation skills
  • Ability to develop strong   business cases for new and existing products
  • Located in or near Shanghai
  • Proven skills in negotiating pricing versus key products specs and features with customers
  • Experience in supporting applications in the Industrial markets is a plus
  • Willingness and ability to travel extensively across China and occasionally internationally


More information about NXP in Greater China...

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NXP Semiconductors

Website: https://www.nxp.com/

Headquarter Location: Eindhoven, Noord-Brabant, The Netherlands

Employee Count: 10001+

Year Founded: 2006

IPO Status: Public

Last Funding Type: Post-IPO Debt

Industries: Apps ⋅ Automotive ⋅ Energy Efficiency ⋅ Information Technology ⋅ Manufacturing ⋅ Mobile ⋅ News ⋅ Semiconductor ⋅ Software ⋅ Video