Tidal Wave Auto Spa is one of the fastest growing car wash chains in the country and is a recognized leader in the industry with locations nationwide. Our wave of success began in 2004 in the small town of Thomaston, GA, which is where Tidal Wave Headquarters calls home. Tidal Wave Auto Spa is a national brand that is forecasted to grow at a rapid rate for years to come, so we are aggressively pursuing individuals with exceptional talent and leadership qualities. Our goal is to redefine the car wash industry with the latest technology, top-notch friendly service, and unwavering dedication to its employees!

Role Summary

The Director of Site Marketing is responsible for converting corporate marketing strategy into localized, high-impact execution that drives revenue, brand awareness, and customer acquisition. This role bridges strategy and execution—owning field-level planning, go-to-market playbooks, and on-the-ground activation while ensuring alignment with broader marketing objectives.

This Director Level role will oversee a team (3+ FTE) marketing operations support and field execution personnel. This position is ideal for a marketing professional with strong leadership and organizational skills who thrives in a fast-paced, growth-oriented environment.

Key Responsibilities

1. Strategy + Planning

• Develop and own field marketing strategy aligned to company growth goals and market priorities
• Define go-to-market plans for new site openings, grand openings, and mature market growth
• Build scalable playbooks for localized marketing that can be deployed across multiple markets
• Partner with leadership to prioritize markets, initiatives, and investment levels
• Serve as the voice of the field back to corporate marketing and leadership

2. Field Execution + Activation

• Serve as lead on all local marketing campaigns including events, promotions, and community engagement
• Execute pre-opening, opening, and post-opening marketing plans for new locations
• Coordinate field marketing timelines and ensure consistent execution across regions
• Act as the primary marketing lead for regional and site-level leadership

3. Leadership

• Lead, coach, and manage a 3+ person team of marketing professionals  
• Set clear goals, priorities, and performance expectations for direct reports
• Provide ongoing development, feedback, and performance management
• Ensure team capacity, workload balance, and execution excellence across markets
• Collaborate with Sales, Operations, Training, and Brand teams to ensure integrated execution
• Provide clear direction, tools, and expectations to field teams or vendors

4. Performance + Optimization

• Define success metrics for field marketing initiatives (car count, conversions, membership, ROI)
• Track performance of campaigns and new site cohorts (first 90–120 days)
• Identify gaps, test improvements, and optimize programs based on results

5. Budget + Resource Management

• Own site marketing budgets and allocations by market / channel
• Manage agency partners, vendors and local partners
• Ensure efficient speed, scalability and measurable outcomes

Required Qualifications

Experience

• Bachelor’s degree or higher in Marketing, Business, Communications, or related field
• 5-10 years of experience in strategy, marketing or project management
• Experience working cross-functionally in a fast-paced, multi-site or growth-oriented organization
• Demonstrated ability to communicate effectively with stakeholders at multiple levels, including senior leadership

Skills

• Strong project management skills, with experience managing multiple initiatives simultaneously
• Strategic thinker with strong execution discipline
• Deep understanding of localized marketing and multi-location businesses
• Strong project management and prioritization skills
• Ability to influence without authority across teams and regions
• Excellent communication and leadership presence
• Excellent written and verbal communication skills
• Proficiency in Microsoft Excel (models, formulas, pivot tables, scenario analysis)
• Proficiency in Microsoft PowerPoint, with strong executive-level presentation skills

Personal Attributes

• Willing to travel up to 30%-40% of time
• Highly organized, self-directed, and proactive
• Comfortable working with others
• Ability to manage a team
• Strong business judgment and analytical curiosity

As a Tidal Wave Auto Spa Team Member, you will enjoy our Benefits Program to help secure your financial future and preserve your health and well-being, including:

• PTO is based on the company’s PTO policy.
• Eligibility for health, dental, and vision coverage subject to 30 day waiting period.
• Eligibility for 401(K), subject to plan terms.
• Eligibility for benefits such as life insurance, short- and long-term disability, hospital indemnity, critical illness, and accidental, subject to 30 day waiting period.
• Company-paid holidays.

**Must enroll in New Hire Benefits within 30 days of the date of hire for coverage to take effect.

The equal employment opportunity policy of Tidal Wave Auto Spa provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. Tidal Wave Auto Spa hires and promotes individuals solely on the basis of their qualifications for the job to be filled.