ASO Specialist

Location: Remote - Spain, Poland, Cyprus

Company Overview: Welcome to Welltech – a global IT powerhouse specializing in cutting-edge Health & Fitness mobile applications. With an impressive 200M+ installs and a suite of 6 revolutionary apps, we are positively transforming the lives of millions, nurturing healthier lifestyles and overall well-being.

With a solid six-year presence in the international market, Welltech boasts a dynamic team of over 600 passionate professionals across the globe. From intuitive nutrition trackers to innovative fitness solutions, we empower individuals to embark on a transformative journey toward optimal health and happiness.

As we continue to expand our reach and impact, we are looking for a talented ASO Specialist to join our team and drive the success of our apps in the App Store and Google Play.

Position Overview: 

As an ASO Specialist at Welltech, you will be responsible for optimizing our apps' visibility and conversion rates in app stores. Your role will involve analyzing app store performance, monitoring trends, and implementing strategies to enhance organic growth and improve app positioning. You will work closely with cross-functional teams to ensure that our app pages are not only engaging but also strategically designed to attract and retain users across different regions.

Key Responsibilities:

• App Store Performance Analysis: Conduct detailed analysis of app store performance, keeping a close eye on trends in app page designs and their effectiveness.

• ASO Metrics Tracking: Monitor and track key ASO metrics, including keyword rankings, page conversion rates, and organic installs, to inform optimization strategies.

• Semantic Core Optimization: Gather, refine, and optimize the semantic core, developing metadata for app pages in the App Store and Google Play across all available localizations.

• Competitor Analysis: Analyze competitors’ strategies and devise actionable plans to increase our apps' organic traffic and visibility.

• App Positioning Improvement: Implement strategies to improve app positioning in top charts, leveraging data insights to make informed decisions.

• A/B Testing: Formulate hypotheses and conduct A/B testing on app store pages to optimize conversion rates and user engagement.

• Collaboration with Creative Teams: Work closely with designers and creative teams to set clear, actionable tasks that enhance app store page effectiveness.

• Reporting: Prepare detailed reports on A/B tests, experiments, and overall performance, presenting insights and recommendations to stakeholders.

Qualifications:

• Experience: A minimum of 2 years of experience as an ASO Specialist preferably within the health or fitness industry

• Technical Proficiency: Strong proficiency in ASO tools and methodologies, with experience in preparing localizations for various GEOs.

• Search Traffic Expertise: Deep understanding of search traffic and its impact on organic metrics within app stores.

• A/B Testing Experience: Proven experience in conducting A/B tests to optimize app store pages.

• Analytics Tools: Familiarity with analytics tools such as AppTweak, AppFollow, AppMagic, or similar platforms.

• Language Skills: Proficiency in English for effective written communication and reporting.