Job Description

We are seeking a Principal Product Marketing Manager for a pivotal founding role. As our first marketing hire, you'll be at the heart of our go-to-market initiatives, responsible for developing messaging, informing our product roadmap and executing product launches. Reporting directly to our CEO, the ideal candidate is customer-obsessed and thrives in a fast-paced environment. 

Responsibilities

• Develop GTM strategy, including product positioning, messaging and distribution.
• Act as the voice of the customer; generate customer and market research to inform our product roadmap.
  
• Conceptualize, develop and implement innovative marketing campaigns in collaboration with the CEO.
• Manage SEO, content generation, advertising, social media, and growth hacking initiatives (among other channels).
• Foster strong relationships with external partners and oversee their work. 
• As we grow, build and manage our product marketing team.
• In collaboration with the CEO, identify KPI’s for yourself and the marketing team.

Skills & Qualifications

• 8+ years of experience in marketing, with a strong emphasis on product marketing.
• Demonstrated experience developing GTM strategies for B2B SaaS. 
• Experience building, executing and scaling cross-functional marketing programs.
• Excellent leadership and team management abilities. 
• Scrappy – we value individuals who can think outside the box and bring innovative ideas to the table that break the mold of traditional marketing.
• Self-motivated and driven – can work independently and remotely. 
• A strong desire to be part of a bigger picture – we're not just building a company; we're building a future.
• Excellent communication skills – you'll be working hand-in-hand with the CEO and leading our future marketing team.
• Bonus: Formal training in Product Marketing from the Pragmatic Institute, or other. 
• Bonus: Adept at growth hacking – this skill set is a key differentiator for us.