Business Development Manager – eCommerce Payments (Direct + Partnerships)

Kuala Lumpur preferred - Hybrid / Field-facing

About HitPay
HitPay is a payments and commerce platform helping SMBs accept and manage payments across online and in-person channels. In Malaysia, we work with direct merchants and ecosystem partners to help businesses start and scale faster with reliable payment acceptance.

Role Overview
We’re hiring a Malaysia-based sales leader to grow HitPay’s eCommerce payments business through a mix of:

1. Direct merchant acquisition (SMBs and mid-market), and

2. Partner/channel sales (web agencies, system integrators, eCommerce enablers, SaaS platforms, accountants/bookkeepers, POS/ERP implementers, and other SME ecosystems).

You should bring a track record of winning in payments (or adjacent fintech/SaaS), be comfortable selling both value and technical integration, and know how to build repeatable pipelines through partners—not just one-off deals.

What You’ll Own
Direct merchant growth (core)

• Build and close a pipeline of online payments merchants (SMBs → mid-market)

• Run the full sales cycle: prospect → discovery → solutioning → proposal → close → handoff

• Sell across key surfaces: payment gateway/checkout, payment links/invoices, platform/API integrations, plugins (e.g., Shopify/WooCommerce/Wix), and merchant onboarding flows

• Maintain strong conversion hygiene: qualified pipeline, close plans, weekly forecasting

Partnerships & channel growth (core)

• Build a partner network of agencies and SME enablers that consistently refer/implement HitPay

• Create partner motions: referral model, reseller/implementation model, co-selling playbooks

• Enable partners with training, collateral, demo flows, and clear handoff processes

• Identify and pursue platform partnerships (eCommerce platforms, SaaS, marketplaces) where relevant

Market execution

• Develop Malaysia GTM: target segments, ICPs, vertical hypotheses, and weekly execution plans

• Bring structured feedback to Product/Compliance/Ops on local needs (pricing, onboarding friction, feature gaps, competitor intel)

• Represent HitPay professionally in the ecosystem (events, partner meetings, community touchpoints)

Success Looks Like (First 90 Days)

• Build a consistent pipeline across direct + partner channels

• Close initial set of merchants (quick wins) and establish repeatable partner referrals

• Set up a partner list with active conversations, enablement plan, and expected lead flow

• Clear reporting: funnel metrics, conversion rates, forecast accuracy, and key blockers

Requirements
5+ years in B2B sales / BD in payments, fintech, or eCommerce SaaS
Proven experience selling eCommerce payment gateways/online payments in Malaysia
Strong grasp of typical integrations: APIs, plugins, checkout flows, web agency implementations

• Track record of closing direct merchants and building partner pipelines (agencies/SIs/enablers)

• Comfortable with consultative selling: diagnosing merchant setup, payment methods fit, and implementation path

• Strong written/spoken English (Bahasa Melayu is a plus)

Nice to Have

• Experience working with PSPs, aggregators, acquirers, or BNPL/e-wallet ecosystems

• Existing network among web agencies, Shopify/WooCommerce implementers, SME enablers, POS/ERP implementers

• Familiarity with CRMs (HubSpot, Salesforce), outbound tooling, and sales operations hygiene

• Ability to handle complex stakeholders (finance + ops + technical implementers)

Traits We Value

• High ownership and bias to action (you run your market like a mini-GM)

• Comfortable with ambiguity; you build structure, not wait for it

• Strong ethics and long-term thinking (payments is trust + reliability)

• Data-driven: pipeline discipline, conversion thinking, and honest forecasting

Compensation

• Competitive base + performance-linked commission

• Growth path into a broader Malaysia leadership role based on performance