LN Concerts, Special Events Sales Manager

Posted:
9/9/2024, 2:49:41 PM

Location(s):
Atlanta, Georgia, United States ⋅ Georgia, United States

Experience Level(s):
Mid Level ⋅ Senior

Field(s):
Sales & Account Management

Job Summary:

WHO ARE WE?

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide.  Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.

Live Nation’s Concerts Division is where tours are born, artists come to life, and fans get to experience the rush of live music. From our dozens of owned/operated Amphitheaters to our Global Touring team, from Ticketing and Venue Operations to Marketing and Sales... we foster a fun and upbeat work culture with no shortage of opportunities. With perks ranging from free concert tickets to dog-friendly offices, to progressive benefits like student loan reimbursement and adoption/fertility support... it’s no wonder we are certified as a Great Place to Work organization and one of People Magazine’s “50 Companies that Care”. We want everyone to feel like they belong and can thrive in our community, so we strive to help you achieve your career and personal goals. Live music is our passion and where we find our common ground. There has never been a better time to join Live Nation.

UNITY IN DIVERSITY

Our team members are as diverse as our music venues. With its owned/operated/managed venues, Live Nation Clubs and Theaters, a division of Live Nation Entertainment, is wide-ranging, including the legendary Fillmore venues and the intimate House of Blues clubs throughout the United States. Live Nation Clubs and Theaters is the country’s preeminent group of intimate music venues, featuring superior sound and lighting technology in one-of-a-kind custom-designed environments aimed to bring fans and artists together in unparalleled musical environments.

Our mission is to create a profitable and principled global entertainment company. To celebrate the diversity and brotherhood of world culture. To promote racial and spiritual harmony through love, peace, truth, righteousness and non-violence. Our venues bring fans as close to artists as possible and our aim is to create teams that are just as close.

THE ROLE

The Special Events Sales Manager is responsible for driving success of the venue by growing and maintaining the special events business and customer base along with the Director of Sales at the Coca-Cola Roxy, Tabernacle and Buckhead theater. The Special Events Sales Manager will sell and organize parties and special events by market segment, assist in achieving annual team goals and provide direct support to the Director of Sales. 

Responsibilities:

I.    Financial Performance of Department(s)

  • Aggressively ensure that revenue is generated in accordance to individual sales quota established by DOS and track financials per market segment, per month and per quarter.
  • Assist DOS in creating annual sales plans for each market segment; Convention, Association, Incentive, Tour &Travel, Social, Local, Corporate; SMERF, DMC, etc.

II. Essential Duties

  • Meet and exceed individual sales goals
  • Consistently fulfill sales call quotas and required tracking protocol
  • Complete understanding of competitive set as well as key points to sell against such venues
  • Handle initial phone call and electronic inquiries in a timely manner (within 24 hours)
  • Develop a complete, comprehensive targeted list of companies/organizations within assigned categories
  • Build, maintain and target client database (from internal and external sources): convention business, tour operators, meeting planners, party planners, corporate, social, concierges, non-profit, fundraisers, DMC’s, etc.
  • Develop and maintain positive relationships with Convention & Visitors Bureau, professional organizations, local chambers of commerce, local hotels and vendors
  • Help to ensure optimal perception of the venue within the community as well as within professional organizations
  • Maintain Live Nation Standards for policies and procedures as outlined in the Code of Conduct and Employee Handbook
  • With DOS, ensure and monitor that all required reports (SEO’s, monthly calendar, contacts made, forecasting, trackers, financial rectification, ROME flashes, initiatives, etc.) are fulfilled and distributed in a timely manner for proper planning
  • Maintain accurate event financial records and adhere to required departmental and organizational processes/protocol
  • Generation of proposals
  • Generation of Special Events Orders
  • Contract negotiations
  • Generation of contracts
  • Post-event correspondence
  • Supply requisitions
  • Client relations
  • Maintain and communicate current event information on talent calendar
  • Ensure accurate file maintenance (Caterease and Rome)
  • Working knowledge and expertise in use of Caterease, Cendyn, Exact Target, Rome, Hoovers, etc.
  • Management of software programs affiliated with the department; Caterease, Cendyn, Exact Target, Rome, Hoovers, etc.
  • Understanding of all operational department responsibilities, capabilities and limitations, to smoothly ensure maximum guest satisfaction, event execution and operational communication
  • Ensure staffing levels are fulfilled by the Logistics Manager

III.       Sales

  • Solicit new and existing clients to meet / exceed budgetary sales expectations
  • Create internal/external promotional programs and track results
  • Fulfill expectations outlined within the strategic monthly sales plan, monthly initiatives, SMART plan, annual goals, competitive analysis and other reports requested / required
  • Develop sales strategy for defined market segments, industries & conventions
  • Build and maintain client database(s) in Caterease & Exact Target
  • Actively solicit business through local civic and business organizations (Convention Bureau, Chamber of Commerce, MPI, HSMAI, ISES, PCMA etc.)
  • Assist in development of sales collateral material
  • Assist in updating of venue sales website, on-line venue listings and assigned social media applications
  • Attends tradeshows, networking events, sales blitzes and other off-site sales efforts at the direction of the Director of Sales
  • Geographically determine and participate in marketing the venue to trade shows, both locally and nationally at the Director of Sales direction

In addition to the performance of essential job functions the Sales Manager will be evaluated on the following qualities:

  • Professional Appearance
  • Punctuality and Attendance
  • Attitude and Teamwork
  • Job Skills / Productivity
  • Communication (Written and Verbal)
  • Adherence to Company Policies
  • Working Relationships

Minimum Requirements:

  • Responsible Alcohol Awareness Training Certification or Equivalent
  • Working knowledge of local and regional markets, special event operations, computers (Windows environment, spreadsheet, databases, word processing) and guest relations.
  • Must have comprehensive knowledge of food and beverage preparations, service standards, guest relations and etiquette.
  • Skilled in interpersonal communications, organizational concepts and financial knowledge.
  • Ability to delegate, follow up, relate to staff and guests / clients in a positive effective manner.
  • High school diploma required.
  • Three to five years sales experience in the hospitality industry; experience in catering sales/social/wedding markets highly preferred.
  • Tolerance of all cultures, music and art forms

Preferred:

  • Bachelor’s Degree
  • Local market experience and relationships

Our Benefits:

  • Competitive compensation and bonus plans
  • Professional career development
  • Additional benefits

Physical Work Demands:

  • Ability to work in a very fast paced environment with considerable noise and interruptions.  Must be able to change activity frequently.
  • Physical activities include walking, talking, seeing, hearing, pushing, balancing, stooping, crouching, kneeling, handling. Must be able to grasp and hold very small objects.
  • Ability to walk and stand for long period of time.
  • Ability to lift and carry objects up to 35 pounds.
  • Flexible Schedule (days/nights, weekends).

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.

EQUAL EMPLOYMENT OPPORTUNITY
Live Nation Entertainment strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.

HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Live Nation Entertainment recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation Entertainment may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.