About the Role:

We're building Vercel's first startup-focused customer marketing function—designed specifically to help early-stage companies amplify their success stories and become powerful advocates for our platform. You'll own the strategy and execution of content that turns innovative startup customers into compelling case studies, engaged community members, and authentic voices for how Vercel accelerates product development and growth.

This role is purpose-built for the startup ecosystem. You'll work directly with founders, technical leaders, and engineering teams at high-growth startups to showcase how they're shipping faster, scaling smarter, and building differentiated products on Vercel. You'll collaborate cross-functionally with Sales, Customer Success, Product, and Developer Relations to create content and experiences that resonate with the startup community and drive adoption among emerging companies.

This is a unique opportunity to shape how we engage with one of our most dynamic customer segments—combining storytelling, community building, and data-driven program development to deliver measurable business impact.

About The Role: 

Create Compelling Startup Success Stories

• Partner with startups to develop case studies, video content, and testimonials that highlight technical wins, speed-to-market advantages, and business outcomes
• Craft narratives that speak to both technical decision-makers and business stakeholders at early-stage companies
• Collaborate with content, design, and product marketing teams to produce high-quality, developer-authentic assets

Gather & Activate Startup Customer Insights

• Conduct interviews, surveys, and feedback sessions with startup customers to understand their unique needs, challenges, and success patterns
• Translate insights into actionable recommendations for Product, Sales, and Marketing to better serve the startup segment
• Champion the startup customer perspective internally and ensure their voices influence strategy

Measure Impact & Optimize

• Define KPIs specific to startup customer marketing (reference generation, content performance, community engagement, pipeline influence)
• Report on how customer marketing efforts drive startup acquisition, retention, and expansion

What You Will Do:

• Create case studies, testimonials, and video content in partnership with content, design, and product marketing teams.
• Develop ways to deepen customer engagement and drive loyalty, such as reference programs, customer councils, and speaker opportunities.
• Partner with the events team to highlight customer voices at industry events and webinars. Support community-building efforts that foster peer-to-peer learning among customers.
• Gather insights through interviews, surveys, and events to inform product development, messaging, and marketing strategy. Act as the internal champion for customer perspectives.
• Work closely with GTM, Product, and Success teams to align on shared goals, coordinate outreach, and ensure consistent messaging across touch points.
• Define KPIs, track performance of customer marketing efforts, and iterate based on data and feedback.

About You:

• 6+ years in customer marketing, product marketing, or growth marketing roles, with demonstrated experience in startup or developer-focused environments
• Proven track record building customer advocacy programs for technical audiences or early-stage companies
• Exceptional ability to craft technical narratives that resonate with developers while demonstrating business value
• Experience producing diverse content formats (written case studies, video testimonials, technical blog posts, social content)
• Talent for making complex technical concepts accessible and compelling across different audiences
• Comfort engaging with technical audiences and understanding developer workflows, tools, and priorities
• Ability to build authentic relationships with founders and engineering leaders
• Thrives in fast-paced, ambiguous environments where you need to build programs from scratch

Bonus If You:

• Have experience marketing to developer communities or running technical content programs.

Benefits:

• Competitive compensation package, including equity.
• Inclusive Healthcare Package.
• Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.
• Flexible Time Off.
• We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.

The San Francisco, CA base pay range for this role is $150,000-$205,000. Actual salary will be based on job-related skills, experience, and location. Compensation outside of San Francisco may be adjusted based on employee location. The total compensation package may include benefits, equity-based compensation, and eligibility for a company bonus or variable pay program depending on the role. Your recruiter can share more details during the hiring process. 

Vercel is committed to fostering and empowering an inclusive community within our organization. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Vercel encourages everyone to apply for our available positions, even if they don't necessarily check every box on the job description.