About Lowe's

Lowe’s is a FORTUNE® 100 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe’s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.

Lowe’s India, the Global Capability Center of Lowe’s Companies Inc., is a hub for driving our technology, business, analytics, and shared services strategy. Based in Bengaluru with over 4,500 associates, it powers innovations across omnichannel retail, AI/ML, enterprise architecture, supply chain, and customer experience. From supporting and launching homegrown solutions to fostering innovation through its Catalyze platform, Lowe’s India plays a pivotal role in transforming home improvement retail while upholding strong commitment to social impact and sustainability. For more information, visit Lowes India

About the Team:

The marketing team are responsible for driving traffic to the website and stores thereby generating revenue. This team leverage digital marketing channels within owned channel landscape to deliver total campaign metrics and optimize ROI for maximum profitability by creating programs from concept to execution or optimizing current programs.

Job Summary:

As a Platform Excellence Lead Analyst, you will be required to help manage cross-functional relationships to represent marketing as a group. The role broadly includes having a touch base with teams like DACI, product, tech, site ops, and platforms.

You must have knowledge and experience in the ever-changing search ecosystem inclusive of the inter connectivity between various marketing channels like paid search, paid social, SEO, etc. and a deep understanding of retail/merchant organizations to ensure our campaigns are directed at priority categories. 

Roles & Responsibilities:

Core Responsibilities:

• Help execute a cohesive product + platform strategy to enable marketing channels
• Technical understanding of product feed-based features
• Understand ad platforms & their usage of feeds – Google, Microsoft, Pinterest, Meta
• Demonstrate capability to navigate through complexity
• Experiment with feed-based tests – pricing, promos, fulfilment
• Cross-functional collaboration to lead opportunities to convert into success stories
• Should have the capability to read, process and communicate data driven insights effectively
• Good hands-on Excel skill
• Identify areas to optimize ads based on feed usage
• Partner with Digital & platform reps closely to position right products to be supported by marketing $$

Years of Experience:

• 6+ years in a similar role preferably in advertising agency or retail industry

Education Qualification & Certifications (optional)

Required Minimum Qualifications:

• Bachelor’s degree – marketing on related field is a plus.

Skill Set Required

Primary Skills (must have)

• Ads platforms – Google, Microsoft, Pinterest, Meta
• Strong understanding of analytical platforms like GA, Adobe, etc.
• Experience working with high-volume retailer feeds with many SKUs
• Collaborate across functions like product, tech, digital, merchandising
• Able to navigate complexity
• Understanding of converting ideas into workstreams, create use cases, and measure impact
• Intermediate data analysis skill
• Good communication skills

Secondary Skills (desired)

• Hands-on experience with automation/RPA
• Experience with delivery of feed-based tests in a real-time manner
• Experience working with ambiguity to create scaled solutions
• Proactively bridge the gaps between marketing and tech/product teams by helping build use cases for prioritization of requests

Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.