Market Development Manager -Electric Vehicle Platform

Posted:
1/27/2026, 5:06:02 PM

Location(s):
Guangdong Province, China ⋅ Shanghai, China ⋅ Guangzhou, Guangdong Province, China

Experience Level(s):
Senior

Field(s):
Business & Strategy ⋅ Sales & Account Management

We are Covestro. We are curious. We are courageous. We are colorful. We refine chemical material solutions with game-changing products. Let us empower you to push boundaries. Join us and our 18.000 colleagues now and together we will make the world a brighter place.

Key Responsibilities

  • Market activation and demand creation
    • Build and manage opportunity funnels (Lead → Qualification → Spec‑In → SOP) with OEM/Tier/Molder accounts by identifying, prioritizing, and developing target applications along the EVP value chain.
    • Validate technical and commercial value propositions; capture customer feedback that is fed back into the respective marketing and sales functions.
    • Identify new customers and grow the share at existing customers in the scope of the EVP (Mobility) and BP (E&E).
  • Go‑to‑Market execution
    • Plan and run campaigns, demos, pilots and sampling at customers; Drive spec‑in sprints with Key Account and OEM Management.
    • Steer RFQ/RFP and sourcing phases end‑to‑end — clarify technical/commercial requirements, coordinate testing/approvals and manage quotations and term negotiation with sales — so the outcome is a formal spec‑in on the customer’s drawings or BOM.
    • Create customer‑specific sales assets and manage offer/award processes to spec‑in.
    • Localize messaging to regional regulations, standards, and OEM specifications in line with regional marketing.
    • Represent the EVP/BP segment at trade fairs and events.
  • Pipeline and deal acceleration
    • Lead opportunity reviews; remove blockers across qualification, specifications, testing, and approvals.
    • Orchestrate sampling, test programs, and approvals with Group Quality, Operations, and Process Technology; ensure supply readiness for pilots and ramp‑up.
  • Customer and ecosystem development
    • Build relationships with decision makers at customers (R&D, Advanced Engineering, Raw Material Management, Manufacturing Engineering).
    • Develop partner networks in the value chain (molders, toolmakers, compounders, system integrators) to scale reference applications.
  • Competitive and application intelligence
    • Collect field insights on material substitutions, cost structures, test specs, OEM roadmaps; feed back into segment strategy and portfolio evolution.
    • Monitor regional policies and standards and safety/sustainability requirements relevant to EVP/BP.
  • Interface management
    • Spend 80 % of the time on external interfaces at the relevant departments of customers and partners in the value chain and 20 % on internal interfaces.
    • Execute the “where to play/how to win” set by the segment strategy; provide evidence‑based feedback to inform portfolio/prioritization.
    • Collaborate closely with KAM, Regional Sales, Technical Sales, Industrial/Technical Marketing; adapt central assets for regional impact; cross-Covestro mobility business stakeholders in China region.

Qualifications

  • Be able to quickly adapt in the VUCA (volatility, uncertainty, complexity and ambiguity) environment, self-motivated and no fear of failure.
  • Master or bachelor degree in Business, Engineering or Science.
  • At least 10-year work experience in Material, Electrical or Automotive Industries, particularly in Sales, Marketing or Market Development functions.
  • Solid experience in coordinating multiple tasks with limited time and resources in complex environments and under high pressure.
  • Strong initiative and ability to prioritize workload effectively
  • Leadership and excellent communication capabilities.
  • Ability to travel frequently.
  • Languages: Chinese and English are must

YOUR APPLICATION
Are you as curious, courageous and colorful as we are? If so, we can offer you an exciting career opportunity. We look forward to receiving your application including a cover letter, resume/CV, and relevant certificates. Become part of our Team - apply now!

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Contact Us

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