You know the moment. It’s the first notes of that song you love, the intro to your favorite movie, or simply the sound of someone you love saying “hello.” It’s in these moments that sound matters most. 

At Bose, we believe sound is the most powerful force on earth. We’ve dedicated ourselves to improving it for nearly 60 years. And we’re passionate down to our bones about making whatever you’re listening to a little more magical. 

The Marketing team at Bose consists of passionate, bold, and music-loving storytellers. We tap into the magic of what makes Bose, BOSE, and through our marketing efforts, connect that magic with people who relate to our belief that sound is the most powerful force on earth.

Job Description

About the Role  

We are seeking a highly skilled Senior Website Tag Manager to oversee and optimize our digital tagging infrastructure across Bose web platforms. This role is crucial in ensuring accurate data collection, tracking, and reporting to support marketing, analytics, and personalization initiatives. The ideal candidate will have extensive experience with Google Tag Manager (GTM), Adobe Launch, or similar tag management systems, a strong understanding of web analytics, and the ability to collaborate cross-functionally with marketing, engineering, and data teams.  

Key Responsibilities  

• Tagging Strategy & Implementation: Design, plan, implement, and manage website tags and tracking scripts using GTM, Adobe Launch, or other tag management systems.
• Data Integrity & Quality Assurance: Ensure proper data collection by conducting tag audits, debugging, and troubleshooting tracking issues.  
• Cross-Functional Collaboration: Work closely with marketing, analytics, development, and UX teams to support campaign tracking, A/B testing, and user behavior insights.  
• Performance Monitoring & Optimization: Continuously monitor tag performance, page load impact, and data accuracy, making improvements as needed.  
• Compliance & Privacy: Ensure compliance with cookie and data privacy regulations (GDPR, CCPA) and internal data governance policies.  
• Documentation & Training: Maintain detailed documentation for tag management processes and provide training to internal teams as needed.  

Qualifications & Skills  

• 5+ years of experience in website tag management, digital analytics, or a related field.  
• Proficiency in tag management systems such as Google Tag Manager (GTM), Adobe Launch, or Tealium.  
• Strong knowledge of web analytics tools, including Google Analytics 4 (GA4) and Adobe Analytics.  
• Experience with JavaScript, HTML, and CSS for custom tag implementations.  
• Expertise with data layer structures and event tracking best practices.  
• Understanding of digital marketing technologies, including pixels, conversion tracking, and remarketing tags (Meta, Google Ads, etc.).  
• Strong troubleshooting skills using browser developer tools and debugging extensions.  
• Experience with privacy regulations (GDPR, CCPA) and cookie consent management tools (OneTrust, TrustArc, etc.).  
• Excellent problem-solving, communication, and project management skills.  
• Previous experience in eCommerce, SaaS, or digital media industries.  

Preferred Qualifications

• Experience with server-side tagging and data pipeline integrations.  
• Familiarity with BigQuery for advanced analytics.  

Why Join Bose?

• Opportunity to lead and innovate in a critical digital analytics function.  
• Work with a collaborative team in a data-driven organization.  
• Competitive salary, benefits, and professional development opportunities

Bose is an equal opportunity employer that is committed to inclusion and diversity. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status, or any other legally protected characteristics. For additional information, please review: (1) the EEO is the Law Poster (http://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf); and (2) its Supplements (http://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm). Please note, the company's pay transparency is available at http://www.dol.gov/ofccp/pdf/EO13665_PrescribedNondiscriminationPostingLanguage_JRFQA508c.pdf. Bose is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the application or employment process, please send an e-mail to Wellbeing@bose.com and let us know the nature of your request and your contact information.

Our goal is to create an atmosphere where every candidate feels supported and empowered in the interviewing process. Diversity and inclusion are integral to our success, and we believe that providing reasonable accommodation is not only a legal obligation but also a fundamental aspect of our commitment to being an employer of choice. We recognize that individuals may have different needs and requirements based on their abilities, and we provide reasonable accommodations to ensure ideal conditions are met during the application process.

If you believe you need a reasonable accommodation, please send a note to wellbeing@bose.com