At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world.

This Position reports to:

Head of External & Digital Communications

 

Are you ready to lead digital transformation in ABB? ABB’s Marine & Ports division is seeking a dynamic Senior Digital Marketing Specialist for a maternity leave cover. This is your opportunity to drive innovation, shape online strategy, and make a measurable impact on a global scale. 

Senior Digital Marketing Specialist 

At ABB, we help industries outrun – leaner and cleaner. Here, progress is an expectation – for you, your team, and the company. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy – growing takes grit. But at ABB, you’ll never run alone. 

Join the Voyage Toward a Sustainable Future 

ABB Marine & Ports is leading the transformation of maritime operations. Our mission is to enable safer, smarter, and more sustainable shipping through cutting-edge technology and services. As vessels evolve to meet the demands of tomorrow, so do we – constantly challenging our solutions and ourselves to deliver excellence. 

In the role as a Senior Digital Marketing Specialist you will;  

• Drive the ABB Online Transformation, leading the full website modernization and coordinating closely with the Marine & Ports Marketing & Communications team. 

• Oversee collaboration with external content agencies, ensuring high quality delivery for all AOT related initiatives. 

• Optimize digital channels to boost visibility, engagement, and lead generation, including targeted campaigns across LinkedIn, search, and display. 

• Lead the development and continuous improvement of key MarTec platforms such as Salesforce, Sitefinity, AEM, Google Analytics, Looker Studio, Acquia, and LinkedIn Campaign Manager. 

• Shape digital marketing strategies with global business lines and regions, advising on impactful plans and campaigns that elevate commercial performance. 

• Analyze digital performance and ROI, translating insights into clear recommendations while managing relationships with digital vendors and partners. 

When we are hiring for this role we believe that you have/are; 

• Solid digital marketing experience, ideally including leading larger projects or online transformation initiatives. 

• Strong technical grounding in web management, SEO/SEA, analytics tools, and CRM driven campaigns. 

• Creative, hands on marketer with a knack for content, social media, and turning insights into action. 

• Confident communicator and collaborator who can drive new programs and work effectively across teams and regions. 

• Detail oriented and organized, with the ability to juggle multiple initiatives while keeping quality high. 

• Fluent in English, with relevant education or equivalent experience; maritime industry exposure and additional languages are a plus. 

  

Why ABB?  

  

• Be part of a global leader driving digital innovation in marine and ports  

• Collaborate with talented teams and external agencies  

• Shape the future of digital marketing in a fast-evolving industry  

• Grow your skills and make a real impact   

• Ready to chart your journey with ABB? Apply now and help us transform the digital landscape of ABB Marine & Ports!  

 The position is a maternity leave cover until September 2027 

Ready to take the next step? 

Join a global team driving the future of marine innovation. If you’re ready to make an impact and thrive in a fast-paced, purpose-driven environment, we’d love to hear from you. 

Send us your cover letter and CV no later than  15.02.2026  through the ABB job portal. 
For questions, contact  Sigurd Bjørkås at [email protected] or +47 45 23 55 47. 

Please note that we can only accept applications submitted through our online career portal. Applications via e-mail will have to be deleted and not processed due to data privacy requirements. 

ABB is a supplier of critical infrastructure. Personnel safety is therefore important to ABB and our customers. In collaboration with Meditor, ABB in Norway conducts background checks on candidates who receive offers of employment. This is to ensure compliance with ABB’s guidelines for recruitment and personnel safety, as well as compliance with legal requirements related to trade sanctions. Candidates will be asked to provide relevant information. 

We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe.