Farnell

Farnell, an Avnet company, is a global high-service distributor of technology products, services and solutions for electronic system design, maintenance and repair.

Join our energetic and fast‑growing team at Farnell as a Business Development Representative (BDR)!

We’re looking for a proactive, curious, and commercially driven individual to help identify, qualify, and develop new sales opportunities for our industry‑leading Test & Measurement products, software, and solutions.

If you enjoy engaging with customers, uncovering their challenges, and helping connect them with the right technical solutions — this is the role for you.

What you’ll be doing

• Proactively identify and qualify new business opportunities through outbound prospecting
• Engage new and existing customers via phone, email, and virtual meetings
• Understand customer needs in R&D, manufacturing test, and validation environments
• Initiate first‑contact conversations to position NI’s test solutions
• Qualify opportunities based on need, fit, timeline, and budget
• Route sales‑ready opportunities to Account Managers or Business Development Managers
• Respond promptly to customer information requests about NI products and capabilities
• Maintain consistent follow‑up throughout the opportunity lifecycle
• Collaborate closely with Sales, Marketing, Product, and NI partners
• Accurately update CRM systems to support forecasting and pipeline visibility
• Contribute to pipeline growth, account expansion, and regional sales objectives
   

We’re looking for someone who is…

Essential

• A strong communicator with a positive, customer‑focused attitude
• Interested in technology and learning about test & measurement solutions
• Self‑motivated, proactive, and able to work with guidance
• Comfortable engaging customers through outbound outreach
• Organised, detail‑focused, and able to manage multiple tasks
• Collaborative and eager to work across teams to support shared goals

Desirable

• Experience in sales development, business development, or lead qualification
• Familiarity with technical or engineering environments (a plus, not essential)
• Understanding of sales processes and prospecting methodologies
• Ability to engage technical and non‑technical stakeholders
• Comfortable using CRM systems and tracking sales activity

What’s in it for you

• Competitive salary package
• Hybrid working opportunities
• A collaborative team environment with supportive leadership
• Clear development paths
• Exposure to cutting‑edge test and measurement technologies
• Training in NI products, sales processes, and qualification frameworks
• Opportunities to contribute to a growing pipeline and make a real impact

#LI-FARNELL