Content and Press Lead

Posted:
1/21/2026, 10:14:15 PM

Location(s):
Budapest, Hungary

Experience Level(s):
Senior

Field(s):
Growth & Marketing ⋅ Social Media

Workplace Type:
Hybrid

About VML

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

VML is a WPP agency (NYSE: WPP). For more information, please visit  www.vml.com, and follow along on Instagram, LinkedIn, and X.

The opportunity:

We are seeking a dynamic and influential Content and Press Lead to spearhead our integrated communications offering. This is a unique leadership role where you will blend strategic vision with creative execution to tell compelling stories for some of the world's most exciting brands. You will be the driving force behind our content, social, and PR teams, shaping our agency's thought leadership and delivering award-winning work. If you are a natural leader who thrives on innovation and is passionate about building influential brand narratives, we invite you to join our team and make your mark.

What you’ll be doing:

  • Architect and implement cutting-edge content, social media, and PR strategies that deliver measurable results for our clients
  • Lead, mentor, and inspire a multi-disciplinary team, cultivating a culture of collaboration and excellence
  • Serve as a trusted advisor to senior clients, guiding them through complex communication challenges and opportunities
  • Drive the growth of our content and PR business by leading compelling pitches and identifying new avenues for partnership
  • Take full ownership of campaign budgets and resource planning, ensuring maximum impact and efficiency
  • Champion innovation by identifying emerging trends and translating them into strategic advantages for our clients
  • Provide senior leadership in crisis situations, protecting and managing client reputations with expert guidance
  • Uphold the highest standards of quality and brand consistency across all content and communications

What we want from you:

  • A strategic visionary with a proven ability to craft and execute integrated communication strategies
  • Inspirational leadership skills with experience in managing and nurturing cross-functional teams
  • Exceptional client-facing skills, with the ability to build strong, trusted partnerships at a senior level
  • A strong track record in business development, from pitching to identifying and securing growth opportunities
  • Commercial acumen with experience in developing and managing significant budgets
  • A passion for innovation and a deep understanding of the evolving media and content landscape
  • Demonstrated experience in overseeing large-scale, integrated campaigns from concept to completion
  • Proven expertise in strategic crisis communications and reputation management
  • An unwavering commitment to quality, brand governance, and creative excellence
  • A confident and articulate communicator, comfortable representing the agency both internally and externally

In return, this is what you can expect from us:

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.

We offer a great benefits package including a discretionary bonus scheme, training opportunities, competitive pension, medical insurance, life assurance, social events, opportunities to buy and sell holidays, family friendly policies, discounts with hundreds of retailers and much more.

Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage.

We lead with Heart, fostering empathy and trust where genuine connections and human-centric work flourish.
We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges.
And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.

At VML Enterprise Solutions Hungary

Our Enterprise Solutions division houses strategic consultants, creative and technical architects and skilled developers and operators that together help some of the world’s leading organisations to deliver outstanding digital experiences across all major routes to market worldwide: marketplaces, online retailers, D2C, B2B and social platforms. With over 4,200 experts in 55 operational centres across 34 countries, our capabilities span the entire buying journey from customer acquisition, through engagement, to conversion and loyalty, driving multi-channel growth for world-leading brands.

We work with some of the most exciting brands such as The Coca-Cola Company, EY, Bosch, Unilever, Ford, DFS, Mercedes-Benz, Johnson & Johnson, Nestlé, Sainsbury’s, Selfridges, Shell and Tiffany & Co. We’ve built over 500 platforms for brands and retailers and generate in excess of $29bn annually for our clients and work with over 50 strategic partners including Adobe, SAP, Salesforce, HCL, Shopify, Sitecore, BigCommerce, commerce tools and Acquia. Our reputation is based on our people, and we believe we have some of the best in the business.

As our business grows internationally, we’re looking for new people to join us on our journey to inspire and take a key role in shaping some of the best commerce solutions, services, and websites in the world. Working as a team, no problem is insurmountable; we share in our client’s successes and believe that anyone can show creative bravery no matter what their role is in the team.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

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