Summary:

Responsibilities:

What You’ll Do 

 

Responsibility buckets are listed in general order of importance. They include, but are not limited to:  

 

Employee Communications: Content Production & Promotional Planning 

• Plan and execute Internal Communications projects and campaigns by drafting editing, designing, and distributing a variety of employee communications assets, including communication plans, emails, newsletters and digital assets 

• Partner with Internal Communications team members on production of weekly staff email newsletter and other communications as needed, including, but not limited to story mining and development, drafting and editing content, facilitating editorial review, and content distribution  

• Proactively identify strategic connections and opportunities for collaboration to elevate and spotlight organizational priorities, projects and accomplishments from teams across the organization 

• Partner with program, membership, and external communications teams to assist in the planning and implementation for integrated campaigns  

• Gather feedback and data to assess effectiveness of staff communications and track progress toward the accomplishment of team KPIs and team and organizational goals, recommending new approaches to employee communications as needed to drive improvement and innovation 

 

 

Employee Engagement: Building Internal Community and Ambassadorship  

• Conceptualize, plan, and execute employee engagement opportunities that are rooted in recognizing staff and organizational accomplishments, deepening staff understanding of various aspects of our work and cultivating a deeper connection to colleagues and our mission 

• Leverage data analysis and regular reporting to identify strengths and opportunities for employee engagement 

• Establish and co-lead efforts that connect ASPCA employees with opportunities to get involved as ambassadors and advocate about our programs and impact within their communities 

• Collaborate on planning for onsite and virtual employee events, including but not limited to large-scale internal learning opportunities, Town Hall events, and small group discussions featuring various members of the Executive Leadership Team 

• Provide planning guidance and onsite presence for ASPCA-hosted conferences and public-facing events as needed 

• Collaborate with internal presenters to produce engaging and informative presentations about their work and areas of expertise  

• Collaborate with members of Internal Communications to promote the continued growth, engagement and optimization of the ASPCA digital internal community, Workvivo by Zoom platform 

• Develop and maintain the Knowledge Pages on Workvivo that equip staff with critical information through an intuitive user interface, effective information architecture, and appealing design  

• Explore new Workvivo features and stay current with industry trends and best practices to guide the evolution of our digital strategy and engagement 

• Collaborate with members of the Communications team to support social media projects and campaigns, ensuring consistent messaging across internal and external social platforms and encouraging staff to promote our external campaigns and calls to action among their personal and professional networks 

• Explore and test new technology, strategies, and tools for internal communications providing the team with thought leadership and innovation related to internal community management 

 

Project Planning, Management & Collaboration 

• Manage and take full ownership of assigned projects from start to completion 

• Lead project planning meetings as needed, create and drive agendas, capture and distribute meeting notes and develop actionable next steps to keep projects moving while also keeping stakeholders informed on project progress 

• Collaborate with colleagues who oversee other channels (member, public/professional online properties, social media, etc.) and engage with other stakeholders (donors, corporate partners, etc.) to encourage employee action and participation in activities to promote our work within and outside of the ASPCA 

• Manage projects nimbly with the understanding that needs and objectives may change and evolve, and be able to redirect a project while ensuring timely and effective progress to goals 

• Partner across Communications to ensure public and community events, fundraising events, and conferences (and any associated opportunities to attend and/or volunteer) are consistently and effectively promoted on our internal channels to drive staff awareness and engagement 

• Provide internal communications consultation and support for annual programmatic campaigns & promotion of our adoptable animals and opportunities to get involved with the ASPCA through key actions such as pet adoption, fostering, volunteering, advocacy and more 

• Track campaign effectiveness and report to Communications colleagues and project stakeholders as needed, speaking as an expert on employee engagement strategies, activities, and tactics 

 

Administrative & Other 

• Develop and maintain promotional plans, materials, and templates, updating them as needed, to streamline opportunities for collaboration with the Communications team 

• Participate and contribute updates during Internal Communications team meetings, Communications departmental meetings, and work cross-functionally with other members of the team in a responsive and professional manner 

• Engage in consistent and regular reporting to supervisor, including giving and receiving effective, two-way feedback  

• Participate in both hands-on field and office classroom learning and share professional development/learning opportunities with the rest of the team, as appropriate 

• Proactively build internal communications skills and expertise by learning and embracing new technology, staying abreast of internal communications developments and best practices, and attending training or development as available and approved 

• Enhance and elevate employee events by gathering staff feedback, analyzing data, and providing recommendations for future events to ensure optimal employee access, participation, and engagement  

• Cultivate positive working relationships with ASPCA locations liaisons and members of programs and Communications teams to manage logistics and promotion for onsite public and employee events, activities, and meetings  

• Compose, proofread, and distribute employee messages, meeting agendas/minutes, reports and other documents as required 

• Assist with special projects and administrative needs as determined and assigned 

 

Skills Qualifications  

 

• A self-starter who proactively identifies projects and opportunities to contribute to the team and the ASPCA’s impact  

• Well-organized with exceptional time management skills and a demonstrated ability to prioritize multiple projects, tasks, and deadlines  

• Demonstrates ownership, independent thinking, and the ability to consistently and reliably manage projects to completion with minimal oversight 

• Forms authentic, trusting relationships within and across teams to enhance individual performance and collective impact 

• Comfortable giving and receiving feedback, sharing ideas, and asking questions to work toward the best solution within the team and from senior leaders and executive stakeholders throughout the organization  

• Exceptional copy writing and editing skills and strong attention to detail, including knowledge of AP Style and ability to adhere to guidelines set forth in the ASPCA Brand Book 

• Excellent verbal and interpersonal communication skills, including professionalism, poise and the ability to maintain confidentiality  

• Strong skills in planning meetings and events, including setting agendas, following up with stakeholders, identifying next steps and dependencies and comfort level in public speaking and meeting facilitation 

• Demonstrated data analysis and critical thinking skills, as well as the ability to connect the dots across projects, teams, and initiatives 

• Ability to work independently and as part of a team  

• Ability to maintain good working relationships with employees, department staff and the public  

• Ability to work rapidly and meet deadlines under pressure  

• Ability to exemplify ASPCA’s core values and behavioral competencies. 

 

Language 

 

• English (required) 

 

 

Education and Work Experience 

 

• BA, BS or equivalent in English, Communications, or a related field or equivalent experience 

• Minimum 3 years of related experience in communications required; corporate/internal communications, marketing, public relations, social media, or related roles preferred 

• Proficient in building email newsletters and email-based marketing and promotional assets required 

• Proficient in building and designing digital assets using web-based design tools required  (proficiency in Canva is a plus)  

• Proficient in managing content on a website, social community, intranet or similar channels and leveraging performance data to implement system improvements required 

• Proficient in leading the execution of multi-channel communications campaigns (internally or externally) and/or projects with multiple stakeholders required 

  

Language:

English (Required)

Education and Work Experience:

Bachelors (Required)

  

Internal or Corporate Communications, Plus Experience with Web-Related Programs