About the Role

Caribou is looking for an Analytics Manager to be a strategic Analytics thought partner to our Marketing organization, helping ensure that Caribou leverages data and analytics to effectively measure performance, identify areas of opportunity, and elevate our approach to our direct and partner acquisition channels. You will not only report on the performance of our marketing effectiveness, but you’ll also independently and proactively provide novel analysis and thought leadership to Marketing executives. This role will:

• Own our marketing and digital attribution methodology, ensuring we can tie every lead to a marketing channel.
• Identify and analyze areas of opportunity and inefficiency in the business, and help communicate that to the team - from individual contributors to managers to senior execs.
• Partner with functional teams to provide analytical inputs to their decision-making, build dashboards for key KPIs, create business cases, and evaluate performance.
• Find opportunities for analytics to improve our processes and deploy solutions such as marketing attribution and lead scoring models.
• Ensure that data and analytics are factored into all strategic thinking and decision-making for current and future opportunities.
• Work with Product & Engineering on our data strategy for data capture, storage, and reporting tools.

This role can be based out of our Caribou office in Denver, CO. Alternatively, this role may work remotely from a state where Caribou operates with a preference for the Chicago, IL, Denver, CO or San Francisco, CA markets.* This role may require attendance at occasional in-person team meetings. 

About You

• You, like us, are driven to achieve your goals. At Caribou, we have just three core values: Give a damn. Velocity. Make the assist. We’re motivated. We race towards our goals. And we help each other along the way. 
• You have experience leading data projects around digital marketing channels such as email, display, affiliate, search, social, and mobile, building KPIs and growing market share.
• You like fast paced startup environments that operate at speed and are well practiced at moving quickly and proactively.
• You can balance an understanding of the key drivers of the business with the analytical rigor necessary to move the business forward quickly.
• Your communication & presentation skills allow you to explain complex analytical findings to audiences at all levels of the organization.
• You have strong technical skills in Excel, SQL, R, Python etc. 
• Familiarity with digital Marketing tech stack - Google Analytics, Heap, Datadog, 
• Your 3-5 years of professional experience in Marketing Operations, Analytics, and/or Business Operations. Previous experience at an early-state start-up with multi-channel customer acquisition and/or e-commerce consumer finance is a plus.

How we will take care of you

Everyone at Caribou is a valued team member. Our compensation and benefits package includes: 

• Competitive compensation: $120-150K
• Equity options
• 401k savings program
• Generous paid time off including: Flexible Time Off (FTO) for all employees and 100% paid parental leave for all parents.
• Robust wellness benefits including company-paid plans for health, dental, vision, mental health, disability and basic life insurance.
• Optional benefits to suit your individual circumstances such as HSAs, FSAs, supplemental life and medical insurance, and pet insurance.
• Up to $1,000 per year for eligible professional development expenses.