Cedar Brands is developing an e-commerce platform that acquires and expands consumer brands that sell on Shopify and other platforms. We aim to build an exceptional portfolio of fast-growing, innovative brands that resonate with consumers and inspire loyal customers. Unlike aggregators focused only on “fulfilled by Amazon” third-party sellers, we care deeply about brand building and brand equity. We aim to become a global brand innovator by providing individuals all over the world with greater access, more choices, and superior brand experiences.
About the Role:
As a PPC Specialist at Cedar Brands, you will become an integral part of our marketing and growth team. In this role, you will be responsible for the management and optimization of our paid search campaigns across our brands on the Amazon platform.
Responsibilities:
- Develop and implement PPC campaigns that align with overall business objectives to drive targeted traffic and maximize lead generation.
- Monitor, analyze, and optimize PPC performance metrics and keyword rankings to ensure campaign effectiveness.
- Manage end-to-end advertising campaigns including keyword research, campaign setup, budget management, and performance analysis.
- Utilize A/B testing to refine and improve the effectiveness of ads, landing pages, and conversion funnels.
- Coordinate with the team to establish tracking, reporting, and attribution models that provide clear, data-driven insights into campaign performance.
- Stay updated on industry news, SEO trends, and emerging tools and techniques to ensure current and effective practices.
Qualifications/Experience:
- A minimum of 4 years of experience managing paid Search performance marketing programs on Amazon, preferably within a DTC or e-commerce aggregator environment.
- Excellent verbal and written communication skills.
- Strong hands-on experience with search engine marketing and bid management systems
- Strong understanding of Amazon Seller Central, FBA, and Amazon advertising platforms.
- Excellent analytical skills with the ability to interpret complex data sets and generate actionable insights.
- Proficient in using Amazon analytics tools, such as Helium 10, Jungle Scout, or similar.
- Exceptional communication and project management skills.
- Ability to thrive in a fast-paced, high-growth environment.