Category and Shopper Insights Manager

Posted:
2/25/2026, 3:43:52 AM

Location(s):
Mississauga, Ontario, Canada ⋅ Ontario, Canada

Experience Level(s):
Mid Level ⋅ Senior

Field(s):
Sales & Account Management

A collective energy and ambition. A place where you can make a real difference.


We’re a company that genuinely cares about our people, our products, our consumers and the environment.


Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries.

United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.

CHURCH & DWIGHT CANADA

THE COMPANY:

Church and Dwight are writing an exciting next chapter in their Canadian history-we will grow sales and profit the fastest in our industry space powered by talented people and leading brands. We have a strong foundation to build on-we are one of the fastest growing Consumer Packaged Goods companies that has outpaced the Standard & Poor's by more than three times over the last 10 years. We have a small company feel, and we have an environment of rolling up our sleeves to get things done. We believe in team first and relationships matter here-we work together to share ideas and contribute towards our collective goals. With our intentionally lean structure, every employee can make a meaningful impact on the business. We need you to bring your determination, your team spirit and your courage to enable Church and Dwight to deliver breakthrough results for 2020 and beyond.

Church & Dwight Canada is a Consumer-Packaged Goods company with over 30 leading brands in the Personal Care, OTC and Household categories. Its’ signature brand is the Arm & Hammer family of products that include baking soda, laundry detergent, dental care and cat litter. Other well-known and successful Church & Dwight brands include First Response, Trojan, Rub A535, Gravol, Orajel, Nair, and OxiClean. The company recently bolstered its brand roster with the acquisitions of Anusol, Waterpik, Batiste Dry Shampoo, Toppik Hair Building Fibers, Viviscal, RepHresh and Replens.

Position: Category and Shopper Insights Manager

Reports to: Category Management and Shopper Insights Leader

Overview: This role is an expert on the category, competitive, consumer and the retailer landscape for key brands in our business portfolio. This role leverages data as a competitive advantage to enable strategic and sales planning, leverage consumer and customer insights and enable execution. This role has a balance between the short and long term. This role will utilize advanced analytical capabilities, market research and insights, and executional tools to elevate our influence with both internal and external customers. The Category & Shopper Insights Manager will work with brand teams, customer strategic planning, key sales teams, and retailers to develop, lead, and communicate fact-based analysis and insights in their respective category (s) to help drive C&D and category topline sales objectives.

Key responsibilities:

1) Planning: Leverage customer and consumer insight to proactively plan both internally and externally

• Develops deep understanding of category, shopper insight, competitive and retailer landscape to inform future marketing initiatives and sales planning

• Lead the thinking on assortment and planogram recommendations to help identify and drive strategic sales opportunities and customer growth objectives

• Uncover business insights and sales opportunities that will accelerate retail growth

• Help identifying biggest customer/brands to focus on within next 24 months

2) Insights: Leverage data to drive insights into specific action

• Advanced utilization of Tools and Insights to create insights: Nielsen, Numerator Insights and Promo Intel; with good knowledge and understanding of customer POS, Loyalty Card, Assortment, and POG tools

• Monitor competitive activity and recommend solutions to meet/counter competitive threats to business

• Provides industry, consumer and customer trends to develop strategic action plans

• Effectively communicates category management insights within internal C&D organization

3) Execution: Leverage data to close the sale with retailers and to enable execution of plans

• Serves as a trusted advisor to key customers for product assortment, placement, and category strategies

• Leverages industry, consumer and customer trends to secure buy in to strategic action plans

• Actively participates in preparation of line reviews and re-occurring Customer Category reviews, regular monthly updates, JBP plans, and Top to Top meetings

The Category & Shopper Insights Manager role will be evaluated on the following KPIs:

• Execution of product assortment and shelving recommendations

• Increased distribution, share growth or share of shelf growth

• Successfully influencing internal planning via leveraging insights

• Demonstrated mastery of data tools and strong understanding of competitive/customer challenges facing priority brands

The Ideal Candidate Possesses:

• A bachelor’s degree in a business or analytics related discipline

• 5+ years of CPG industry experience is required

• 2+ years of Category Management experience required

• Nielsen data experience is required

• Advanced Analytical capabilities are required

• POG software (like JDA) understanding and proficiency is a plus

• Loyalty card experience is also a plus

Skills and Competencies

• Excellent communication, and creative problem-solving skills

• Strong leadership, presentation, and influencing skills

• Action Oriented

• Priority Setting

• Decision Quality

• Dealing with Ambiguity

• Technical & Analytic Skills

• Integrity and Trust

• Strong ability to collaborate with others

Church & Dwight Canada may use Artificial Intelligence (AI) tools as part of its recruitment and selection process. These tools may assist in screening, assessing, or evaluating applicants to support fair and consistent hiring decisions. All AI usage complies with applicable privacy and employment laws, and final hiring decisions are made by our recruitment team. 

This posting represents a genuine and currently available vacancy. 

The Ontario compensation range for this role is $98,900–$140,600. Church & Dwight’s salary ranges are intentionally broad to provide employees with opportunities for future growth and progression within the company. Actual starting salaries are determined based on internal equity, relevant experience, market competitiveness, and job location.

Benefits:

  • Comprehensive health and dental coverage starting on day one 
  • Wellness Spending Account 
  • Company-matched pension plan
  • Bonus eligibility  
  • Hybrid work arrangement
  • Excellent training and development programs 
  • Educational Assistance & Tuition Reimbursement 
  • Employee Resource Groups (ERGs)

Additional Information:

  • We do not require Canadian work experience as a condition of employment.  Candidates must be legally authorized to work full-time in Canada and be based in Ontario.
  • Applicants who are interviewed will be informed of the outcome within 45 days. 

Church and Dwight Canada is an equal opportunity employer committed to providing a barrier-free, inclusive and accessible work environment. Applicants may be entitled to reasonable accommodation in respect of a legally protected characteristic in accordance with applicable human rights legislation. If you require accommodation on this basis, we will work with you to meet your needs. Please inform our Human Resources department if you require an accommodation in completing this application for employment or for otherwise participating in the application process.