Job Summary 

The Channel Marketing Lead is a key contributor to the European Institutional business, acting as a strategic partner for Sales and Regional Marketing teams. The role is accountable for translating channel and commercial strategies into structured Local trade marketing plans and ensuring disciplined execution through distributors. This includes strengthening distributor engagement, enabling effective product and solution activation, driving adoption of digital tools, and delivering measurable growth impact across key markets and segments. 

Strategic Scope & Impact 

This role plays a critical part in accelerating European growth through the indirect channel by ensuring that regional strategies are effectively translated into scalable, high-impact trade marketing programs. The Channel Marketing Lead drives alignment between regional priorities, distributor execution, and customer needs, ensuring consistent deployment of value propositions, innovation, and digital tools across markets. The role acts as a key orchestrator across Sales, Product Management, and Regional Marketing, enabling a cohesive go-to-market approach and strengthening the company’s competitive position in key segments.

Key Responsibilities 

• Act as key business partner for Sales and Marketing to drive indirect channel growth 
• Translate regional strategy into clear trade marketing plans with strong execution discipline 
• Drive distributor engagement and enablement through structured programs, tools, and training 
• Ensure consistent deployment of product value propositions and innovation across markets 
• Lead demand generation initiatives including campaigns, promotions, and product launches 
• Drive adoption and effectiveness of digital platforms (Distributor Portal, DLMS) 
• Support sales teams with generic customer-facing tools and value-selling materials  
• Monitor performance and ROI, ensuring continuous optimization of trade marketing investments 
• Act as link between local market execution and regional strategic priorities 

Required Experience & Qualifications 

• University degree in Marketing, Business or related field 
• Strong experience in trade marketing, channel marketing or sales enablement 
• Proven ability to operate in a multi-country, matrix environment 
• Strong commercial mindset with focus on growth and execution 
• Experience in managing distributor networks and indirect channels 
• Strong communication, influencing and stakeholder management skills 
• Fluent in English 

Key Performance Indicators (KPIs) 

• Delivery Growth: Sales growth via distributors (sell-in & sell-out) 
• Execution Excellence: Quality and consistency of trade marketing activation 
• Distributor Engagement: Level of adoption and participation in programs 
• Innovation Impact: Successful launch and activation of new products 
• Digital Transformation: Adoption and usage of distributor tools and platforms 
• ROI: Effectiveness and efficiency of marketing investments 

Behaviors & Competencies 

• Ownership – Accountable for trade marketing plan execution and impact 
• Focus – Prioritizes high-value initiatives and simplifies execution 
• Collaboration – Integrates Sales, Marketing, and Product teams (Diversey/TASKI and MDA) 
• Commercial Mindset – Drives value creation and growth through the channel 
• Courage – Challenges status quo and drives continuous improvement 

What We Offer

• Hybrid working schedule

• Private medical care by Lux-MED

• Life insurance

• Employee Capital Plan (PPK) after trial period

• Sports card (Multisport) - partially employer-funded

• Employee Assistance Program for Employees and Families

How to Apply
Interested? Send us your CV. We look forward to reviewing your application and will reach out if there’s a match to arrange a brief exploratory call. All candidates must be eligible to work in the EU area.

Solenis is proud to be an employer that gives equal consideration to all candidates without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status or disability status.

At Solenis, we understand that our greatest asset is our people. That is why we offer competitive compensation, comprehensive benefits and numerous opportunities for professional growth and development. So, if you are interested in working for a world-class company and enjoy solving complex challenges, whether in the lab or the field, consider joining our team.

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