Store Manager (Head Coach) - Birmingham Resorts World

Posted:
12/22/2025, 1:01:15 AM

Location(s):
Birmingham, England, United Kingdom ⋅ England, United Kingdom

Experience Level(s):
Senior

Field(s):
Customer Success & Support ⋅ Sales & Account Management

The future of Nike has never looked better.

Our purpose is to unite the world through sport to create a healthy planet, active communities, and an equal playing field for all. Within our Nike Retail organization, you'll be part of a diverse & inclusive team with opportunities for personal growth and professional development, all in a work environment where you can be your authentic self.

In our NIKE Retail Stores we use special job names for our positions: a Store Manager is called "Head Coach", an Assistant Store Manager is called "Assistant Head Coach", a department manager is called "Coach", a team leader is called “Lead“ and a Sales Associates is called "Athlete". 

As a Nike Head Coach, your mission is to bring Nike to life for our consumers. The Head Coach is accountable for developing both leaders and athletes within a high volume store to successfully implement Nike’s programs and premium consumer experience(s) in service of driving positive business results.

You will work on:

  • Creating a welcoming environment in the store to provide a unique shopping experience to our consumers 

  • Building, leading, and developing a diverse team and ensuring an excellent work atmosphere  

  • Managing store budgets and operations to reach sales targets, optimize services and improve customer satisfaction 

  • Supporting and implementing NIKE’s strategy in your store (e.g. sustainability, membership, digital services) 

  • Providing insights for an optimized positioning of the store in the local region 

  • Ensuring that the store complies with all NIKE standards and guidelines 

  • Cooperating with your business partners across stores and HQ  

What you bring: 

  • A passion for NIKE and/or love of sport 

  • Demonstrated store management experience

  • Experience and ability to lead the delivery of a high level of customer service in a brand retailer

  • Ability to build, lead with courage and manage high performing teams

  • Effective communication skills 

  • Fluency in English

  • Ability to use retail business systems & Microsoft Office

  • Flexibility to work in shifts and on weekends 

What you get: 

  • Attractive salary that evolves with the market and experience 

  • Opportunity to receive monthly bonus payments  

  • Attractive Benefits Package

  • Exciting development and career opportunities 

  • Regular training on leadership, sales and products 

  • A dynamic and motivating environment which values Diversity, Equity & Inclusion (DE&I) 

  • Attractive online and in-store employee discounts 

  • Apparel to represent NIKE and foster our team spirit 

  • Opportunities to participate in unique NIKE moments 

Apply now online 

We are waiting for you!

Please note that relocation support is not provided for this role