Key Responsibilities

1. Driving Learner Engagement (Advanced Level)

• Lead the design and execution of high‑impact engagement strategies to significantly grow participation in digital learning programs.
• Develop targeted learner personas, engagement journeys, and motivation frameworks to optimize adoption and completion rates.
• Champion innovative engagement mechanisms such as gamification, cohort-based experiences, learning challenges, and micro‑campaigns.
• Partner with senior stakeholders to craft engagement plans for priority programs and enterprise-wide initiatives.

2. Platform Branding, Content Promotion & Communication

• Own the brand experience of the learning platform, ensuring consistent identity and strong visibility across digital channels.
• Lead planning and execution of communication campaigns to promote programs, new content, and platform features.
• Produce high‑quality digital communication assets (videos, banners, infographics, social posts, EDMs) to drive awareness and usage.
• Provide expert advisory to internal stakeholders on communication strategy for learning initiatives.

3. Learning Community Management

• Design and lead the growth of online learning communities that encourage peer learning, thought leadership, and content discussion.
• Establish community guidelines, engagement calendars, and content rhythms to ensure sustained activity.
• Facilitate conversation, curate relevant content, and nurture subject‑matter champions within communities.
• Identify and implement best practices to increase community participation, quality of interactions, and learner sentiment.

4. Data Analysis & Reporting

• Lead analysis of learner behavior and engagement metrics across all platforms.
• Develop dashboards, trend analyses, and insights reports that inform decision‑making for L&D leadership.
• Conduct A/B tests, channel performance reviews, and learner feedback studies to guide optimization.
• Translate insights into clear recommendations for enhancing platform features, content offerings, and engagement strategy.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Education, Business, or related disciplines.
• 3–5 years of experience in digital learning, marketing, communications, community management, or digital engagement.
• Proven experience in planning and executing digital campaigns.
• Strong analytical skills with experience using engagement dashboards, LMS/LXP analytics, or visualization tools.
• Excellent communication skills with strong storytelling and content development capabilities.

Preferred Qualifications

• Experience in corporate learning, sales training & development environments.
• Advanced proficiency in design or multimedia tools (Canva, Adobe Suite, video editing tools).
• Knowledge of engagement psychology, adult learning principles, user experience, or digital adoption frameworks.
• Ability to influence stakeholders and lead cross-functional initiatives without direct authority.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [email protected].

In Office