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Job Function:

Marketing

Job Sub Function:

Advertising & Promotions

Job Category:

Professional

All Job Posting Locations:

Titusville, New Jersey, United States of America

Job Description:

Johnson and Johnson is recruiting for a Product Director, Consumer for Spravato located in Titusville, NJ.

Position Overview:
The Product Director will be accountable for leading the awareness & messaging strategy for SPRAVATO®. In this role, you will focus on strategy development, strategic media planning, content development and tactical execution to help drive awareness of SPRAVATO® among patients with treatment resistant depression.

 

Position Description: 

• Lead development of comprehensive patient marketing plans, including crafting strategies, messaging, and pulling through the new consumer campaign to achieve business goals 

• Refine & execute a best-in-class media strategy across channels

• Lead targeting & engagement strategies to reach our primary & secondary audiences

• Work collaboratively with HCP and cross-functional teams to maintain consistent brand messaging  

• Lead the review of new assets through the copy approval process

• Partner with Patient Engagement & Customer Solutions (PECS teams) to ensure alignment with brand strategy across all materials and increase awareness of patient support programs

• Champion a culture of collaboration, innovation, and teamwork

 

Qualifications:

Required:

• A minimum bachelor’s degree is required

• A minimum of 5+ years of relevant business experience, including pharmaceutical and healthcare knowledge, as well as experience in Marketing, Agency, and/or related fields.

• Strong marketing proficiency, project management, verbal, written and executive communication skills are required along with demonstrated presentation skills

• A demonstrated ability to be innovative, proactive, work within a team environment, and lead multiple agencies/partners and external stakeholders is required

 

Preferred: 

• MBA or advanced degree in related field

• Media planning experience

• Familiarity with social media platforms and digital marketing tools

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act. 

Johnson and Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, please email the Employee Health Support Center ([email protected]) or contact AskGS to be directed to your accommodation resource.

#LI-Hybrid

Required Skills:

 

 

Preferred Skills:

Advertising, Brand Identity, Brand Positioning Strategy, Brand Reputation Management, Budget Management, Content Management, Customer Intelligence, Data Analysis, Design Mindset, Execution Focus, Financial Analysis, Interpersonal Influence, Marketing Campaign Management, Organizing, Performance Measurement, Public Relations (PR), Sales Promotions, Social Media Management, Tactical Planning, Technical Credibility

 

 

The anticipated base pay range for this position is :

$122,000.00 - $212,750.00

Additional Description for Pay Transparency:

Subject to the terms of their respective plans, employees are eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)).



This position is eligible to participate in the Company’s long-term incentive program.



Subject to the terms of their respective policies and date of hire, employees are eligible for the following time off benefits:

Vacation –120 hours per calendar year

Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year

Holiday pay, including Floating Holidays –13 days per calendar year

Work, Personal and Family Time - up to 40 hours per calendar year

Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child

Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year

Caregiver Leave – 80 hours in a 52-week rolling period10 days

Volunteer Leave – 32 hours per calendar year

Military Spouse Time-Off – 80 hours per calendar year

For additional general information on Company benefits, please go to: - https://www.careers.jnj.com/employee-benefits