Are you a curious analytics professional interested in driving performance of our Specialty Business Unit (SBU)?  The Manager, Business Analytics will work on the SBU Insights & Analytics team to develop and execute commercial analyses that are fundamental in opportunity identification and prioritization for the SBU, including marketing mix modeling/investment guidance; business performance drivers analysis; measurement of pilots and experiments customer targeting, segmentation, and behavioral analysis;.

This role requires a strategic, inquisitive mindset and keen business acumen. Your role is to develop analytics and connect those outputs to business decisions. You will interact with and influence several functions, including marketing, and other members of the BU Commercial Insight (CI) lead team, Commercial Data & Analytics, and Analytics Excellence Center of Excellence.

Key responsibilities include:

• Execute Marketing Analytics within U.S. Pharma Commercial Insights for marketing mix modeling, campaign/program performance analytics, and customer targeting/segmentation,
• Proactively identify key opportunities to drive performance by leveraging various Marketing analytics, communicate customer and business insights and data findings, influence decision-making, and drive action to achieve business results
• Collaborate and partner effectively with various stakeholders across the enterprise, including CI, Marketing, Sales, Customer Experience, Finance, and Technology teams;
• Create succinct story boards to communicate data learnings influencing business decisions
• Continuously identify opportunities to:
• Bring outside-in thinking: What are other industries and pharma companies doing as a way of best practice understanding and development
• Increase efficiencies through process and analytics automation, as well as partnering with Commercial Data Strategy teams ensuring trusted data availability for standard and ad hoc marketing analytics
• Promotion Impact measurement and optimization
• Targeting for marketing
• Customer Segmentation
• Segment profiling analytics
• Use analytical tools (Python, R, or similar) to complete analyses including:

Why you?

Basic Qualifications:

• Bachelor’s degree in business, Computer Sciences, Mathematics, Engineering, Operations Research, Statistics, Finance/ Economics
• Experience in marketing analytics, full-time employment in mid-large organizations, or in leading global management consulting firm, with focus on Marketing and Customer Analytics, ideally in U.S. commercial pharma
• Experience with relevant analytical approaches and models, including segmentations, clustering methods, promotional response, digital analytics
• Experience in multiple commercial analytics functions like call planning, targeting, customer segmentation is preferred
• Experience with manipulating different datasets & statistical modeling
• Experience with analytical (Python, R  etc.) & visualization tools as well as PowerBI
• Experience with marketing fundamentals & frameworks that can be applied to solve analytical problems

Preferred Qualifications:

• M.Sc in Computer Sciences, Operations Research, Analytics, Statistics, Finance/ Economics or related
• 5+ years (including 2+ years in healthcare) with advanced degree preferred
• 2+ years of professional experience in marketing analytics, full-time employment in mid-large organizations, or in leading global management consulting firm, with focus on Marketing and Customer Analytics, ideally in U.S. Commercial pharma.
• Experience in commercial analytics focused on biologics and or oncology
• Experience in multiple commercial analytics functions like call planning, targeting, customer segmentation, resource allocation/optimization
• Communication and presentation skills as evidenced through impactful presentations.

#LI-GSK

Please visit  GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

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