Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

26% - 50%

Relocation Provided:

No

Job Posting End Date:

February 6, 2026

Shift:

Job Description Summary:

At The Coca-Cola Company, our vision is simple yet powerful: Loved brands, done sustainably, for a better shared future. We are committed to creating world-class excellence in ingredients, innovation, design, and marketing. With an incredible portfolio of brands, we strive to bring unforgettable experiences to consumers across the globe.

As a Sales Director, Ecommerce/Intermediaries/Pure Play, you will be at the forefront of driving growth in the ever-evolving ecommerce and digital landscape by building meaningful customer partnerships and developing innovative strategies to deliver results. If you are passionate about leading in a dynamic and fast-moving industry, growing revenue through ecommerce and pure play channels, and influencing transformational business results, we’d love to have you on our team.

What You’ll Do For Us

• Own Customer Relationships: Lead strategic business planning with major ecommerce and pure play customers to build meaningful partnerships and drive mutual growth in revenue, share, and profitability.

• Develop Key Growth Strategies: Build and execute end-to-end go-to-market strategies for ecommerce and intermediaries, including pricing, analytics, innovation rollouts, and promotional activities.

• Optimize Ecommerce Platforms: Leverage insights and analytics to optimize customer activation and digital shelf strategies, ensuring our product portfolio resonates with ecommerce audiences.

• Drive Collaborative Business Planning: Collaborate with partners across key ecommerce intermediaries and pure play platforms to identify business opportunities, resolve challenges, and maximize customer success.

• Lead the Digital Agenda: Champion ecommerce best practices across our organization to grow capabilities internally and influence strategies aligned with consumer shopping behaviors.

• Innovate with Bottling Partners and Distributors: Partner with Coca-Cola North America bottlers and distributors to align distribution strategies with ecommerce and pure play priorities.

• Leverage Cross-Functional Expertise: Align efforts with cross-functional teams in marketing, supply chain, and finance to ensure seamless execution of ecommerce activation strategies.

• Monitor Market Dynamics: Stay attuned to trends and developments across the ecommerce landscape, analyzing competitive activity and leveraging new insights to shape future strategies.

• Implement Category Innovations: Launch and activate Coca-Cola’s ecommerce offerings, ensuring strong brand presence across digital platforms and intermediaries.

• Deliver Operational Excellence: Remove barriers to execution through collaborative and agile initiatives, ensuring the highest level of efficiency and customer satisfaction in ecommerce.

Qualifications & Requirements

• Education: Bachelor’s degree or equivalent professional experience is required.

• Experience: 8+ years of sales leadership experience in ecommerce, intermediaries, and/or pure play channels within the beverage or consumer packaged goods (CPG) industries.

• Digital Expertise: Deep understanding of digital commerce platforms, shopper behavior, and customer acquisition strategies across ecommerce and pure play retail partners.

• Leadership Skills: Proven ability to lead cross-functional teams, manage complex projects, and deliver impactful results in a fast-paced and competitive ecosystem.

• Data-Driven Mindset: Strong analytical skills with the ability to translate data insights into actionable strategies and scalable solutions.

• Relationship Management: Expertise in building and enhancing partnerships with decision-makers across ecommerce platforms, intermediaries, distributors, and other stakeholders.

• Strategic Problem-Solving: Ability to drive win-win solutions through collaboration and innovation, addressing challenges with a long-term vision and operational acumen.

What We Can Do For You

• Iconic & Innovative Brands: Be the face of some of the world’s most loved brands, including Coca-Cola, Simply, Fairlife, and Topo Chico, across rapidly growing digital ecosystems.

• Dynamic & Fast-Moving Role: Lead within one of the most exciting and fast-paced segments in the industry, with opportunities to define ecommerce and pure play business growth strategies.

• Professional Growth: Thrive in a company that invests in its people, supports innovation, and celebrates collaboration and growth across all levels of the organization.

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Skills:

Account Management, Business Development, Communication, Consultative Sales Management, Customer Relationship Management (CRM), Decision Making, Leadership, Marketing, National Account Sales, Negotiation, Pitch Presentations, Sales, Sales Management, Sales Process

Pay Range:

$141,000 - $165,200

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.