This position is accountable for marketing initiatives that drive business growth in the bank partnership business across multiple markets in Asia.  The role is crucial in supporting the business growth objectives in bank partnership and leading all aspects of day-to-day implementation across marketing activities in APAC. The ideal candidate will have a strong background in bank and financial services marketing, with a focus on unit trust distribution at bank channel and will be adept at working in a fast-paced, multicultural environment. Key responsibilities include executing fund launch campaigns with strategic banking partners, and supporting all marketing initiatives related to bank partnership marketing.

Key Responsibilities:

• Develop and implement marketing strategies to strengthen relationships and drive business growth through bank channel across the region.

• Collaborate with bank distribution teams to support initiatives that enhance product visibility and sales effectiveness.

• Provide marketing support for fund launches and campaigns to ensure successful market entry and adoption.

• Lead marketing initiatives that support bank channel sales effort, including the development and execution of online campaigns, digital and written contents to engage target audiences.

• Monitor and report on the effectiveness of marketing programs, providing insights and recommendations for continuous improvement.

• Ensure all content and marketing activities comply with regulations and company policies.

• Maintain high standards of quality and accuracy in all produced content.

Individual Accountabilities:

• Independently execute marketing campaigns and initiatives that support bank partnership business growth, ensuring alignment with our brand, business objectives, target audience needs, and compliance requirement of corresponding jurisdiction.

Key Shared Accountabilities:

• Collaborate with the bank distribution and sales teams to develop and refine marketing strategies that drive fund inflow and strengthen engagement, ensuring alignment with business objectives.
• Coordinate with the Global team to ensure that the channel marketing strategy aligns with the overall business direction, while providing feedback on challenges and comments from the Asia marketing teams for team collaboration.

Job Requirements:

• Bachelor’s degree in Marketing Management, Business, Communications, or a related field. MBA or advanced degree is a plus.

• Minimum 5 years of WAM (Wealth and Asset Management) marketing experience with top-tier Banking and Finance MNCs.

• Proven track record in driving business growth in bank distribution channel through strategic marketing initiatives.

• Strong analytical skills with the ability to interpret complex market data and translate it into actionable marketing insights.

• Ability to work multi-tasking and demonstrate strong project management skills.

• Highly developed communication and relationship-building skills, with the ability to influence and collaborate with senior stakeholders.

• Strong understanding of regulatory requirements and compliance in the financial services industry, particularly in the APAC region.

• Ability to think strategically while managing the details of implementation.

• Proactive, results-oriented, and able to work effectively in a fast-paced, dynamic environment.

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

This job description is not a comprehensive listing of all job duties required for this role. We reserve the right to change these duties or assign additional duties at any time with or without notice

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact recruitment@manulife.com.

Hybrid