Mission

As a Growth Marketing Intern at Upflow, your mission is to drive lead generation and growth initiatives. You’ll support the marketing team in implementing strategies that increase brand visibility, engage potential customers, and optimize lead acquisition through data-driven campaigns.

Responsibilities

• Lead Generation: Assist in developing and executing lead generation strategies across multiple channels, including email campaigns, content marketing, and paid ads.

• Growth Initiatives: Support growth marketing strategies to boost user engagement, traffic, and conversions. Work on scaling effective campaigns and exploring new growth channels.

• Automation & Process Optimization: Leverage tools like Clay and Make (formerly Integromat) to automate marketing tasks, streamline workflows, and ensure the smooth running of lead generation processes.

• A/B Testing: Contribute to testing and iterating on growth tactics, such as landing pages, ad creatives, and campaign messaging to maximize conversion rates.

• Analytics & Reporting: Monitor performance metrics across various channels, providing insights and reports to improve marketing efforts.

• Alignment with Sales: Work closely with the sales team to ensure that marketing and sales processes are aligned, maintaining service-level agreements (SLAs) for lead handoff and follow-up.

3 Month Roadmap

1. Identify improvement areas in our lead qualification and handover process to ensure 100% of the leads are worked

2. Benchmark all tools and services for mass outreach across various channels like email, linkedIn etc

3. Identify a channel of demand generation we do not leverage today

Your role at Upflow

As our Growth Marketing intern, you work at the heart of Upflow's Lead Generation engine where you will be instrumental in executing our go-to-market strategies and tactics.

This is an amazing opportunity to work and scale in a fast-growing Fintech and an international environment — we're based in the US (NYC), EU (Paris) and remote — and directly impact our revenue growth.

As a key member of our team, you will collaborate closely with the Demand Generation Manager and work hand-in-hand with Marketing, Sales and Growth teams. Your primary mission: to help orchestrate a flawless execution of growth marketing strategies and campaigns, with the north star goal of generating qualified leads and opportunities.

Your journey with us will revolve around:

• Lead Generation: Assist in developing and executing lead generation strategies across multiple channels, including email campaigns, content marketing, and paid ads.

• Growth Initiatives: Support growth marketing strategies to boost user engagement, traffic, and conversions. Work on scaling effective campaigns and exploring new growth channels.

• Automation & Process Optimization: Leverage tools like Clay and Make (formerly Integromat) to automate marketing tasks, streamline workflows, and ensure the smooth running of lead generation processes.

• A/B Testing: Contribute to testing and iterating on growth tactics, such as landing pages, ad creatives, and campaign messaging to maximize conversion rates.

• Analytics & Reporting: Monitor performance metrics across various channels, providing insights and reports to improve marketing efforts.

• Alignment with Sales: Work closely with the sales team to ensure that marketing and sales processes are aligned, maintaining service-level agreements (SLAs) for lead handoff and follow-up.

Our stack (non exhaustive):

• CRMs: Hubspot (Marketing) <> Salesforce (Sales)

• Growth: Make, Clay, Captain Data, N8N

Who you are

• Pursuing or completed a degree in Marketing, Business, or a related field.

• A keen interest in growth, marketing and the tech industry.

• Have an insatiable curiosity, bias for action and initiative. You thrive on learning constantly and iteratively.

• Ability to work autonomously and safely on production systems

  • Strong attention to details

  • Ability to fact-check themselves

• With internal and external stakeholders of varying "tech depth":

  • Ability to communicate clearly & concisely

  • Ability to correctly manage expectations

  • Active listening & empathy

• Speak & write English fluently, although native level isn't required

• Have worked with a marketing CRM before like Hubspot and automation tools or are willing to learn fast

Bonus (not required to apply):

• A keen interest in B2B SaaS companies

• Speak and write French fluently

• Experience with modern B2B Lead Gen stacks: SFDC, Linkedin Sales Nav, Hubspot or equivalents

• Experience with CMS tools like StoryBlok

What You’ll Gain:

• Hands-on experience with real-world growth marketing initiatives.

• Exposure to a fast-growing SaaS company with a global presence.

• Mentorship from experienced marketing professionals.

• Opportunity to make a tangible impact on Upflow’s growth.

• A fun, inclusive, and supportive work culture.

Recruitment process

1 - Screening call with Aashima (hiring manager)

As your future internship manager, Aashima will give you a clearer view of what your day-to-day in the role will be and discuss what you enjoy and what you’re looking for in applying to this internship. Come with questions, we’d love to help you see yourself working at Upflow!

2 - Home assignment

Your time to shine! You’ll be given a home assignment. Yes, it is designed to assess your skills. But it’s also designed to give you a better taste of what being part of Upflow is like. Again, hiring is a two-way street! Ultimately: we believe assignments are a great way to control our biases. We care for what you do; not your schooling, social background, or the gender you identify yourself to.

3 - Home assignment review

Aashima will debrief your case with you. A peer can take part in this review. Hiring managers at Upflow are looking for team players: taking and giving feedback is key to thriving with us!

4 - Meet the team!

You’ll meet up with two other peers so you can foresee yourself as part of this team. 😃