JOB DESCRIPTION:

Major Responsibilities:

• Manage overall business of Tmall Flagship Store, lead sustainable growth as Category Captain, drive new user acquisition via refined full-funnel traffic operation, and deliver all core business targets.
• Own full-cycle P&L management of Tmall channel, optimize marketing investment allocation, and maximize channel profitability.
• Guide TP team to accurately identify potential business growth opportunities and operational risks through data insight, formulate targeted optimization action plans, and track the full-cycle implementation to capture growth dividends.
• Maintain solid partnership with Tmall platform team, track real-time industry trends and platform updates, and secure core platform resources and incentives.
• Build omni-channel content matrix, formulate seeding strategies for RED and other social platforms, and establish a closed loop from social traffic to Tmall in-site conversion.
• Optimize in-purchase and post-purchase links including customer service, live streaming and CRM system, to improve conversion rate and maximize customer lifetime value.
• Coordinate cross-functional collaboration with Finance, Marketing and related teams, to ensure smooth execution of channel strategies, campaigns and new product launches.

REQUIREMENTS:

• Bachelor's degree or above, majoring in Marketing, Nutrition, Master degree is preferred.
• 3 years of work experience, with E-commerce sales background, comprehensive compound e-commerce capabilities is preferred, management trainee background is preferred.
• High level of adaptability and problem-solving skill.
• Proficient in project management with the ability to keep track of multiple projects.
• Customer oriented and strong winning spirit.

     

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

     

JOB FAMILY:

Sales Force

     

DIVISION:

ANI International Nutrition

        

LOCATION:

China > Shanghai : 388 W. Nanjing Road, Ciros Plaza

     

ADDITIONAL LOCATIONS:

     

WORK SHIFT:

Standard

     

TRAVEL:

Not specified

     

MEDICAL SURVEILLANCE:

Not Applicable

     

SIGNIFICANT WORK ACTIVITIES:

Not Applicable