About Lowe’s

Lowe’s is a FORTUNE® 100 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe’s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.

Lowe’s India, the Global Capability Center of Lowe’s Companies Inc., is a hub for driving our technology, business, analytics, and shared services strategy. Based in Bengaluru with over 4,500 associates, it powers innovations across omnichannel retail, AI/ML, enterprise architecture, supply chain, and customer experience. From supporting and launching homegrown solutions to fostering innovation through its Catalyze platform, Lowe’s India plays a pivotal role in transforming home improvement retail while upholding strong commitment to social impact and sustainability. For more information, visit Lowes India

Job Summary:

The Senior Manager will be a driving force in the Marketing Creative team by leading a creative team in developing content, capabilities, and creative standards across various channels. This role requires to develop and nurture talent within the team by providing creative, strategic and business inputs. Alongside leading the team, this role also requires leading the work, creating breakthrough marketing collaterals across various channels. This role requires to evaluate creative work, ensuring it aligns with both marketing goals and the user experience. This also involves close collaboration with teams across Creative, Brand Marketing and Insights to foster strong partnerships and drive innovation. Most importantly, the Sr Manager Copy will build strong relationships and work really closely with the copy leadership in US to bring their creative vision to life, help our teams on ground to gain context on the brand tone and voice. Sr Manager builds a customer-centric mindset and the ability to back creative decisions with performance insights and data. The Sr Manager should also possess dynamic communication and presentation skills, which is a key skillset in stakeholder management across the globe.

Experience working with US retailers and having an understanding of the cultural nuances is required for this role.

Roles & Responsibilities:

Core Responsibilities:

• Creative Leadership: Lead and inspire a team of copywriters, providing guidance and mentorship.
• Strategic Thinking: Develop and implement creative strategies that align with business objectives.
• Project Management: Work closely with designers, copywriters, and the production team to ensure cohesive and impactful campaign execution. Lead brainstorming sessions and workshops to foster a culture of creativity and collaboration.
• Cross-Functional Collaboration: Work closely with brand marketing, digital, and other teams to ensure seamless integration of creative assets.
• Stakeholder Engagement: Present creative concepts and strategies to stakeholders, incorporating feedback and ensuring alignment with business objectives. Build strong relationships with US creative copy team to enhance consistency in customer facing content.
• Talent Development: Identify, recruit, and develop top creative talent.
• Industry Trends: Stay up to date with the latest creative trends and technologies.

Years of Experience:

• 8-12 years in a similar role preferably in a design studio, advertising agency, GCC or Retail organization.

Education Qualification & Certifications (optional)

Required Minimum Qualifications:

• Bachelor’s or master’s degree in English, Journalism, Mass Communication or other related fields.

Skill Set Required

Primary Skills (must have)

• Strong portfolio demonstrating breadth of UX writing capabilities, particularly in retail industry
• Strong understanding of US culture & trends. Excellent command over the English language, both spoke & written.
• Exceptional writing, editing, and proofreading skills
• Good with communication and presentation skillsets
• Proven ability to lead, develop and nurture talent providing consistent meaningful feedback
• Expertise in leading multi-channel work from ideation to execution.
• GenAI knowledge for creative efficiency is good to have.
• General office programs such as Microsoft Word, PowerPoint, Excel.
• Candidate should have effective project management skills; oral and written communication skills; and ability to handle multiple tasks simultaneously.
• Experience at retail brand in-house creative department/ design house/ marketing agency.

Secondary Skills (desired)

• Familiarity with Mac interface and OS.
• Presentation software.
• Experience working with US stakeholders.

Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.