At The Coca-Cola Company, we are proud to be one of the world’s most recognized and respected brands, with a legacy spanning over 139 years and a portfolio enjoyed by millions globally. Our mission is simple yet powerful: refresh the world and make a difference. 

We are seeking a Sr. Manager, Frontline Marketing Category to help shape and drive category growth across frontline markets. This role bridges strategy and execution, owning key elements of the category agenda while influencing cross functional teams to deliver strong commercial and brand outcomes. 

The ideal candidate combines strategic thinking, strong marketing fundamentals, and influence skills, with the ability to translate insights into scalable actions across markets. 

What You’ll Do for Us 

• Own and drive elements of the category and portfolio agenda across frontline markets, aligned to regional and global priorities. 

• Partner with Brand, C&CL, Commercial, RGM, Media, and Franchise teams to develop and execute integrated marketing strategies. 

• Influence investment choices, priorities, and calendars across brands, Integrated Marketing Experience (IMX) campaigns, and innovation initiatives. 

• Lead synthesis of consumer, shopper, and category insights to support category storytelling and leadership decision making. 

• Support bottler alignment by clearly communicating category priorities, objectives, and performance expectations. 

• Guiding localization and real-time amplification of IMX campaigns within assigned territories. 

• Monitor and assess category performance, identifying risks, opportunities, and optimization actions. 

• Lead cross functional projects and mentor junior team members. 

Requirements & Qualifications 

• Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred. 

• 7+ years of experience in brand, category, or integrated marketing roles within Fast-Moving Consumer Goods (FMCG) / Consumer Packaged Goods (CPG). 

• Experience influencing category or brand strategy across multiple markets or geographies. 

• Strong understanding of integrated marketing, demand generation, and brand growth levers. 

• Solid commercial and financial acumen, with experience influencing investment decisions. 

• Proven ability to influence cross functional stakeholders without direct authority. 

What We’ll Do for You 

• Expanded Scope: Own meaningful pieces of the category agenda across markets. 

• Leadership Development: Build strategic and enterprise leadership capabilities. 

• Iconic Brands: Help shape category growth across some of the world’s most loved brands. 

• Career Acceleration: Prepare for Director level leadership in a global organization.