Exceed the expectations of our residential mortgage borrowers & business partners through superior service, simple processes, and effective communications.

We deliver on this mission by empowering our employees by encouraging and recognizing superior performance and innovative solutions, by promoting teamwork and divisional cooperation.
 

The Paid Digital Marketing Manager is responsible for developing, implementing, and optimizing paid advertising campaigns across various digital platforms to generate leads and increase recapture.

• Strategy Development: Craft comprehensive paid marketing strategies aligned with business objectives.
• Campaign Management: Oversee campaigns on platforms such as Google, Meta, and LinkedIn, including budget management and performance optimization.
• Audience Segmentation: Identify, segment, and target the most relevant audience groups to maximize engagement and conversion.
• Performance Analysis: Monitor key metrics such as click-through rate (CTR), conversion rates, and return on ad spend (ROAS) to assess campaign effectiveness.
• Collaboration: Work closely with cross-functional teams including marketing, sales, analytics, and data to align on goals and strategy.
• Competitive Intelligence: Conduct market research to identify trends and new opportunities.
• Performs related duties as assigned by management.

Qualifications and Education Requirements

• Bachelor’s degree in marketing, Business Administration, Communications, or a related field.
• Certifications in Google Ads, Meta Blueprint, or Salesforce Marketing Cloud are a plus.
• 2-4 years’ experience in paid digital marketing or a related role.

Skills, Abilities, and Knowledge

• Strong verbal communication skills; strong writing and composition abilities.
• Strong interpersonal skills with the ability to develop and maintain effective relationships across the organization.
• Proven track record of managing successful paid campaigns across multiple platforms.
• Hands-on experience with marketing tools and platforms, such as Google Ads and Meta Ads Manager.
• Strong analytical skills with experience in data interpretation and campaign optimization
• Experience working in cross-functional teams and managing marketing budgets.

Additional Information:

While this description is intended to be an accurate reflection of the position’s requirements, it in no way implies/states that these are the only job responsibilities. Management reserves the right to modify, add or remove duties and request other duties, as necessary.

All employees are required to have smart phones that meet Company security standards with the ability to install apps such as Okta Verify and Microsoft Authenticator. Employment will be contingent on this requirement.

Company Benefits:

Newrez is a great place to work but we are only as strong as our greatest asset, our employees, so we believe in rewarding them!

• Medical, dental, and vision insurance

• Health Savings Account with employer contribution

• 401(k) Retirement plan with employer match

• Paid Maternity Leave/Parental Bonding Leave

• Pet insurance

• Adoption Assistance

• Tuition reimbursement

• Employee Loan Program

• The Newrez Employee Emergency and Disaster Fund is a new program to support our team members

Newrez NOW:

• Our Corporate Social Responsibility program, Newrez NOW, empowers employees to become leaders in their communities through a robust program that includes volunteering, philanthropy, nonprofit grants, and more

• 1 Volunteer Time Off (VTO) day, company-paid volunteer day where all eligible employees may participate in a volunteer event with a nonprofit of their choice

• Employee Matching Gifts Program: We will match monetary employee donations to eligible non-profit organizations, dollar-for-dollar, up to $1,000 per employee

• Newrez Grants Program: Newrez hosts a giving portal where we provide employees an abundance of resources to search for an opportunity to donate their time or monetary contributions

Equal Employment Opportunity 
We're proud to be an equal opportunity employer- and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.

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