Posted:
11/23/2025, 4:00:00 PM
Location(s):
Cambridge, Massachusetts, United States ⋅ Massachusetts, United States
Experience Level(s):
Expert or higher ⋅ Senior
Field(s):
Growth & Marketing
About the Role
We are seeking a highly skilled and strategic Director of Media Analytics & Optimization to lead measurement, reporting, and performance optimization for our pharmaceutical media investments. This role will serve as the bridge between marketing, data science, agencies, and brand teams—ensuring our media strategy drives measurable business impact while complying with industry regulations.
What You’ll Do:
Who You Are:
The ideal candidate will bring deep expertise in pharmaceutical marketing, advanced analytics, and omni-channel measurement, along with the leadership skills to shape how our organization evaluates and optimizes media effectiveness.
You are a strategic thinker with an innate ability to translate complex analytics into actionable insights. Your extensive experience in media analytics and digital marketing within the pharmaceutical industry equips you with the skills to lead teams and drive optimization strategies. You thrive in collaborative environments, valuing partnerships with cross-functional teams and external stakeholders. Your exceptional communication skills enable you to advise senior executives and influence decision-making. You possess a hands-on approach, ready to tackle challenges and reduce the insight to action gap, all while ensuring compliance with regulatory standards.
Required Skills:
Preferred Skills:
Additional Information
Base salary offered is determined through an analytical approach utilizing a combination of factors including, but not limited to, relevant skills & experience, job location, and internal equity.
Regular employees are eligible to receive both short term and long-term incentives, including cash bonus and equity incentive opportunities, designed to reward recent achievements and recognize your future potential based on individual, business unit and company performance.
In addition to compensation, Biogen offers a full and highly competitive range of benefits designed to support our employees’ and their families physical, financial, emotional, and social well-being; including, but not limited to:
Why Biogen?
We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.
At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.
All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.
Website: https://www.biogen.com/
Headquarter Location: Cambridge, Massachusetts, United States
Employee Count: 5001-10000
Year Founded: 1978
IPO Status: Private
Industries: Biotechnology ⋅ Health Care ⋅ Life Science ⋅ Manufacturing ⋅ Medical ⋅ Precision Medicine ⋅ Therapeutics