We are the leading provider of professional services to the middle market globally, our purpose is to instill confidence in a world of change, empowering our clients and people to realize their full potential. Our exceptional people are the key to our unrivaled, inclusive culture and talent experience and our ability to be compelling to our clients. You’ll find an environment that inspires and empowers you to thrive both personally and professionally. There’s no one like you and that’s why there’s nowhere like RSM.

The National Private Equity Marketing Manager is a member of a Communications, Marketing and Growth (CMG) natural work team and is responsible for working collaboratively with the team to create the marketing strategy for private equity business across the US and Canada. This natural work team is aligned and understands the business strategy, and operates as a unified face to the practice, has a collective focus on driving brand and issues relevance, building communities and driving growth.  

The National Private Equity Marketing Manager collaborates with private equity national leaders to understand business strategies, provide new ideas that align with strategies, and positions relevant service offerings tied to issues and client needs.

ESSENTIAL DUTIES

• Works closely with the national private equity leadership team and private equity CMG team to develop a marketing strategy and execute upon that marketing strategy; liaise with other relevant functions and marketing teams in order to ensure optimal coordination.
• Is an active member of the private equity leadership team and serves as a strategic business advisor to the leadership team to define value proposition(s), key buyer challenges, solutions, value messages and positioning.
• Develops content strategy to support business strategy and growth priorities.
• Defines and is accountable for key marketing metrics and reporting back to the business. Understands and leverages data across CRM, web, and other platforms to measure and improve performance.
• Understands priority markets and key services relevant for the private equity business and ensures programs are available for local deployment.
• Develops and secures service line collaboration for the marketing strategy to support business growth goals.
• Serves as the primary interface with Demand Generation team to provide inputs and guidance related to the translation of the marketing strategy to the demand program strategy.
• Works directly with the centers of excellent (COEs) on marketing enablement needs of the service line.
• Manages web content and works with the digital team on page revisions and updates as appropriate.
• Collaborates on marketing strategy for new product launches

Other:

• Builds and grows strong understanding of business and private equity through the development and deployment of a continuous learning plan.
• Establishes and evolves competency in digital marketing, leveraging expertise of COE, as well as learning and development plans. Develops competency and understanding of digital marketing metrics and analytics, applying across plans to achieve and improve performance.
• Drives the marketing plan and budget annually, Ensures that budget is aligned with business priorities, and proactively manages and monitors effective use of budget. Provides quarterly and “as needed” updates to Industry marketing lead and business stakeholders.

MINIMUM QUALIFICATIONS:

EDUCATION/CERTIFICATIONS

• Bachelor’s degree 

TECHNICAL/SOFT SKILLS

• Strong written and verbal communication skills
• Microsoft Word, Excel PowerPoint
• Excellent project management, critical thinking, and organizational skills
• SEO and SEM skills
• Proficiency in digital and content marketing campaign design and buyer journeys; understanding of digital marketing ecosystem
• Competency in marketing data analytics

EXPERIENCE

• 5-7 years of leading marketing/growth experience in B2B environment
• Proven success managing marketing and relationship development programs
• Ability to learn new subject areas quickly

LEADERSHIP SKILLS

• Thorough understanding of various marketing channels
• Strong sense of ownership and determination to get things done
• Highly collaborative and able to work within a team to achieve stated team goals
• Is consistently sought out as an advisor by business stakeholders and colleagues
• Ability to lead crucial conversations and influence decisions with stakeholders and colleagues
• Proven experience working in a complex, matrixed environment

At RSM, we offer a competitive benefits and compensation package for all our people. We offer flexibility in your schedule, empowering you to balance life’s demands, while also maintaining your ability to serve clients. Learn more about our total rewards at https://rsmus.com/careers/working-at-rsm/benefits.

As an Affirmative Action and Equal Opportunity Employer, all applicants will receive consideration for employment as RSM does not tolerate discrimination and/or harassment based on race; color; creed; sincerely held religious beliefs, practices or observances; sex (including pregnancy or disabilities related to nursing); gender (including gender identity and/or gender expression); sexual orientation; HIV Status; national origin; ancestry; familial or marital status; age; physical or mental disability; citizenship; political affiliation; medical condition (including family and medical leave); domestic violence victim status; past, current or prospective service in the US uniformed service; pre-disposing genetic characteristics or any other characteristic protected under applicable federal, state or local law.

Accommodation for applicants with disabilities is available upon request in connection with the recruitment process and/or employment/partnership. RSM is committed to providing equal opportunity and reasonable accommodation for people with disabilities. If you require a reasonable accommodation to complete an application, interview, or otherwise participate in the recruiting process, please call us at 800-274-3978 or send us an email at [email protected].

RSM does not intend to hire entry level candidates who will require sponsorship now OR in the future (i.e. F-1 visa holders). If you are a recent U.S. college / university graduate possessing 1-2 years of progressive and relevant work experience in a same or similar role to the one for which you are applying, excluding internships, you may be eligible for hire as an experienced associate.

RSM will consider for employment qualified applicants with arrest or conviction records in accordance with the requirements of applicable law, including but not limited to, the California Fair Chance Act, the Los Angeles Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the San Francisco Fair Chance Ordinance.

At RSM, an employee’s pay at any point in their career is intended to reflect their experiences, performance, and skills for their current role. The salary range (or starting rate for interns and associates) for this role represents numerous factors considered in the hiring decisions including, but not limited to, education, skills, work experience, certifications, location, etc. As such, pay for the successful candidate(s) could fall anywhere within the stated range.

Compensation Range: $92,600 - $159,000