Join our tech team as a Digital Health & Ecosystem Lead in GSK Japan, where you'll play a pivotal role in deploying cutting-edge digital healthcare technology to drive business growth. We are looking for a highly motivated individual with a strong background in digital marketing strategy and execution, combined with a keen interest in implementing innovative technology solutions.

As a Digital Health & Ecosystem Lead, you'll collaborate closely with each department, bridging the gap between our digital marketing goals and technical capabilities. While prior experience in the IT industry is not mandatory, a willingness to work alongside our tech experts to leverage their knowledge is essential.

In this role, you'll take charge of critical digital initiatives, ensure smooth system operation, and manage local technology services, while holding single-point accountability for Sales, Marketing, and Business Excellence, ensuring the success of the Japan market. You'll harness global, regional, and local technology products and services to achieve our objectives.

Your focus will also be on maintaining high standards of governance and compliance, minimizing risk exposure, and efficiently resolving any issues that arise.

This position offers an exciting opportunity for an ambitious digital innovator to lead the integration of marketing and technology within our organization. If you thrive on delivering results and have a passion for utilizing technology to enhance digital marketing efforts, we invite you to apply and become a vital part of our dynamic tech team.

Key Responsibilities are:

• Take charge of designing, developing, and implementing digital marketing and healthcare solutions to enhance brand awareness, generate leads, and acquire customers through various online channels such as social media, email marketing, SEO, content marketing, and paid advertising.
• Create, align, and drive the tech strategy for Marketing, Sales, and Medical departments to (1) support and influence Marketing Strategy in maximizing digital technology and (2) contribute to the overall tech strategy roadmap.
• Identify and address unmet business challenges, including unmet medical needs, by proactively proposing and implementing solutions.
• Influence and spearhead the adoption of advanced digital healthcare solutions in the marketing space, including but not limited to digital marketing.
• Develop strong partnerships with senior stakeholders and brand managers in Marketing, Sales, Medical, and Business Excellence.
• Provide support for the execution of Marketing strategies, including product launches, brand visibility, lead generation, digital marketing customer journey, customer engagement, KPI tracking, SEO, and management of marketing agencies.
• Collaborate closely with Tech peers to guide and direct Product Managers and Squad Leaders in identifying, evaluating, and implementing digital marketing tools, platforms, and technologies to improve campaign effectiveness and automation.
• Utilize data and analytics to monitor, measure, and optimize digital marketing campaigns. Collaborate with the tech team to generate data-driven insights and make informed marketing decisions.
• As a member of the Japan Tech Leadership Team, lead department-wide initiatives beyond one's own area of expertise.
• Foster strong collaborative relationships with Tech peers and external partners at all levels (local, regional, and global).
• Lead, coach, mentor, and develop team members while actively participating in the overall department performance management process by providing proactive feedback.
• Stay updated on the latest trends and advancements in digital marketing and technology, and share knowledge and best practices with the team.

必要な条件Basic Qualification

スキル Skill

• Possesses extensive knowledge and experience in delivering end-to-end digital marketing solutions, encompassing everything from initial prototyping to system design and deployment.
• Demonstrates a proven track record in developing and executing digital marketing strategies across various channels.
• Exhibits strong analytical skills, capable of interpreting data and deriving actionable insights.
• Displays leadership skills and the ability to influence audiences without a technical background at all levels, from staff to executives.
• Possesses a working understanding of development methodologies, such as traditional waterfall, lean, and agile (must).
• Demonstrates proficiency in team development, talent development, and performance management.
• Shows expertise in managing stakeholders at all levels, excelling in facilitation skills to bring together individuals with diverse agendas, gain alignment, and drive change.
• Demonstrates strong prioritization skills, making decisions based on qualitative and quantitative business benefits.
• Exhibits a proven ability to collaborate effectively with cross-functional teams, including global technical support teams.

経験 Experience

• Possesses 10+ years of industry experience in digital marketing with expertise in data standards, security, and governance.
• Has 5+ years of experience at a leadership level, managing end-to-end digital services portfolios and budgets for a business of significant size and complexity.
• Has 3+ years of experience in team management, utilizing Agile methodologies.
• Demonstrates proficiency in marketing and/or technology strategy development.
• Exhibits strong skills in managing technical partners and offshore external partners.
• Has experience working in an international environment.
• Recent experience in leveraging modern technologies, such as Computer Vision, AR/VR, and IoT.

学位/資格/語学力 Education/certification/Language

• Exceptional business communication skills in both Japanese and English
• Bachelor’s degree or above in economics, business, statistics, applied mathematics or other quantitative fields OR
• Bachelor’s degree or above in Computer Science or related discipline

望ましい条件 Preferred Qualification

スキル Skill

• Familiarity with digital marketing tools and platforms is preferred.
• Agile scrum master (with practical project leading/management experience)
• Working knowledge of Agile tools (e.g. JIRA, VersionOne, Asana, Azure DevOps, GitHub etc) and methodologies (Scrum, Kanban) is preferred.
• Must be able to thrive in a fast-paced environment and manage multiple projects simultaneously.

経験 Experience

• Prior experience in the Customer Relationship Management (CRM) system is not required but considered a plus.
• Pharma industry experience or strong curiosity in learning knowledge in pharmaceutical of both commercial and medical
• Enterprise agile coaching experience

学位/資格/語学力 Education/certification/Language

• Project Management Education or equivalent certificate agile preferred)

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

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