JLL empowers you to shape a brighter way.  

Our people at JLL and JLL Technologies are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people  and empowering them to  thrive, grow meaningful careers and to find a place where they belong.  Whether you’ve got deep experience in commercial real estate, skilled trades or technology, or you’re looking to apply your relevant experience to a new industry, join our team as we help shape a brighter way forward.   

JLL has a great opportunity to join our growing Retail Property Management team as a Retail Marketing Manager to implement local marketing and event initiatives, while building community relationships.  This position will be located at River Ridge Mall.

The Marketing Manager is responsible for leading the center’s marketing efforts in support of the property’s strategic goals. The Marketing Manager will ensure that JLL’s marketing platforms (Marketing for Leasing, Marketing for Sales, Marketing for Revenue), tools and Core Practices are effectively employed to drive results and maximize client satisfaction.

 

What You'll Be Doing
 

Marketing Strategy Development & Management

• Creation of marketing budget to support the marketing plan; ongoing monitoring of the marketing budget; monthly reforecasting and adjustment as needed to meet year-end projections.
• Other responsibilities include analysis of sales and statistical data, financial reporting, public relations, media buying, traditional and digital media management, program results documentation and general administrative duties.
• Development of the annual marketing plan for the property(s) based upon the center’s strategic goals.

Marketing Strategy Implementation

• Develop and effectively execute sales promotions, special events and internal and external communication strategies to drive tenant sales. Include retailers as appropriate.
• Establish an ongoing partnership with tenants to maximize individual store sales through retailer communications/sales promotions/visual merchandising, especially with tenants identified as “key retailers.”
• Work with Regional Marketing Manager to identify and implement all appropriate corporate programs.
• Effectively manage the center’s digital media programs (social media, mobile, web) as applicable.
• Effectively utilize market and consumer research to develop the center’s marketing plan and support the leasing efforts.
• Partner with the Leasing team to support the leasing efforts by compiling relevant information and creating professional, compelling sales materials.
• Maintain a thorough knowledge of the trade area including all competitive properties, market and customer demographics and available media.
• Partner with Specialty Leasing to develop and implement local and corporate ancillary income opportunities to generate additional revenue for the property(s).
• Review monthly sales reports to ensure a thorough knowledge of retailer sales; track key retailer and category trends.
• Cultivate and maintain an appropriate level of involvement in community activities, professionally representing the property(s) and JLL.
• Develop an ongoing public relations action plan as needed; send out press releases; track publicity.
• Follow corporate policies and procedures for all programs and events.
• Complete special assignments as directed by the General Manager and/or Regional Marketing Manager.
   

Provide Superior Client Service

• Collaborate with property(s) team and regional resources to achieve client-driven property(s) business goals while ensuring that JLL’s Core Practices are followed.
• Communicate with the client and regional team members as needed or required. Elements of communication to the client and team members may vary and could include- sales narrative; key retailer report; results of marketing for leasing, sales and alternative revenue efforts.

Leadership, Motivation and Development

• Serve on Jones Lang LaSalle taskforce as assigned by Regional Marketing Manager.
• If applicable, provide constructive feedback, regular coaching and career development input throughout the year to help employees achieve performance objectives and develop their professional skills and capabilities.
• Schedule and manage day-to day operations of the Customer Service Center (where applicable).
   

What We're Looking For

• Bachelor’s Degree in Marketing or related field preferred
• 3-5 years in retail, marketing, advertising or comparable business experience. (Required)
• 1-2 years retail experience. (Preferred)
• Event planning preferred
• Experience promoting events through social media

Skills and knowledge

• Computer literate, knowledge of marketing fundamentals and research. (Required)
• Must have excellent interpersonal communication skills (verbal and written), special event coordination and management experience along with the ability to multitask. (Required)
• Sales/negotiation skills a plus. (Required)
• Must have experience in managing budgets. (Required)
• Must have flexibility to work varied schedules including weekends and evenings. (Required)
• Strong team player. (Required)
• Shopping center experience. (Preferred, but not required.)
• Sponsorships/revenue generation experience. (Preferred)
   

What's In It For You

• Join an industry leader and shape the future of commercial real estate. 
• Deep investment in cutting-edge technology to power your work. 
• Comprehensive and competitive benefits plan 
• A supportive, caring, and diverse work environment designed for your growth and well-being. 
• A platform to make a meaningful impact on the community and the environment through our sustainability initiatives.

Location:

On-site –Lynchburg, VA

Job Tags:

Property Management

If this job description resonates with you, we encourage you to apply, even if you don’t meet all the requirements.  We’re interested in getting to know you and what you bring to the table!

Personalized benefits that support personal well-being and growth:

JLL recognizes the impact that the workplace can have on your wellness, so we offer a supportive culture and comprehensive benefits package that prioritizes mental, physical and emotional health. Some of these benefits may include:

• 401(k) plan with matching company contributions

• Comprehensive Medical, Dental & Vision Care

• Paid parental leave at 100% of salary 

• Paid Time Off and Company Holidays

• Early access to earned wages through Daily Pay

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For candidates in the United States, please see a full copy of our Equal Employment Opportunity policy here.

Jones Lang LaSalle (“JLL”) is an Equal Opportunity Employer and is committed to working with and providing reasonable accommodations to individuals with disabilities.  If you need a reasonable accommodation because of a disability for any part of the employment process – including the online application and/or overall selection process – you may email us at [email protected]. This email is only to request an accommodation. Please direct any other general recruiting inquiries to our Contact Us page > I want to work for JLL.

Accepting applications on an ongoing basis until candidate identified.